Archive for June 25th, 2007

Search Engine Optimization in an eCommerce World

Monday, June 25th, 2007

Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:

  • There are 7 new people on the Internet every second.

  • Every 4th person online is buying something right now.

  • One billion dollars in e-commerce transactions will be conducted this month.

  • Over one trillion dollars in e-commerce business will be generated this year.

  • 1 out of 8 dollars spent by consumers is spent on online transactions.

    (Source: ACCUTIPS.com, December 2003)

Furthermore, according to glreach.com, there were 649 million Internet users online worldwide in March 2003—a 14 percent increase in just one year! That comes out to be about 88 million new users in that year alone.

There can be no question that the Internet is continuing to grow at an amazing pace. While the fact that so many consumers are online is important, it is even more crucial to understand what these consumers are doing while online. The two most outstanding reasons people use the Internet is to communicate (e-mail) and to research (using search engines).

Again, here are a few statistics regarding how people spend their time online (for more statistics and a list of sources, visit http://www.10xmarketing.com/information.asp):

  • 88% of all Internet users use search engines

  • 37% of online shoppers used Google to search for online retailers. Search was used by 25 percent of consumers searching the Web for holiday purchases

  • For car buying decisions, search engine advertising proved itself a stronger influencer (26 percent) than TV ads (17 percent)

  • Virtually all affluent adult shoppers (HHI $100K+) use the Web to make or research their purchases. For automobile, computer and travel purchases, Internet use is extraordinarily high (over 90 percent of those surveyed)

When consumers go to the Internet, they use search engines because they are able to find the products they want, reviews, descriptions, consumer ratings, and the best price possible. Consumers are less concerned with where they buy their products as much as they are concerned with how much product they can get for their dollar.

Thus, each day millions of people use search engines to look for items they want to buy on the Internet. Those businesses that appear on the first page of these searches are getting 50% to 70% of the business from these customers. There is little doubt that potential customers are currently using search engines to search for the products and services your company sells. The only real question is, What are you doing to help them find you, instead of your competitors?

There are two ways to have your web site to appear on the first page of any search. The first is to engage in a pay-per-click campaign. The second is to appear on the first page due to free or natural search results. Getting high, natural rankings in major search engines is one of the most efficient and cost effective ways to market and sell your products on the Internet.

Search engines use complex, mathematical algorithms to determine which web sites are ranked high and which are not. If your web site matches the criteria, youre ranked high. If it doesnt, then youre not. Its that simple.

Search engine optimization, then, is designing your website and all of your eCommerce actions so that when consumers search for keywords that are central to your company, your website will appear at the top of the search results.

For example, if your company sells running shoes (a keyword that receives 127,575 searches per month), it would be very beneficial to be one of the top websites on the search engine. If you received only a small percentage of new visitors each month from that top ranking, it would still result in a significant source of revenue.

It might help to think of it this way: At least 10 million Internet searches are performed every month within each major business category. If only 1% of those searches found your website, you would have over 100,000 new visitors to your site each month. If only 1% of those visitors purchased your products or services, you would be making more than 1,000 new sales per month. (The worldwide average is 2.5%, making these conservative estimates.)

The scope of this article is not to look at the methods behind search engine optimization. Instead, it is to look at the importance the Internet is playing in business development today and in the future. The traditional marketing schemes of the past still have their place, but advertising dollars must be allocated to Internet marketing.

As Bruce Carlisle, CEO of SFInteractive said, If you arent putting money into search engines you are letting business walk out the door.

About The Author

This article was written by Mike Barton, of 10x Marketing. 10x Marketing provides companies with Internet marketing solutions that will increase consumer visits on a regular basis, thus increasing potential sales and revenue. Contact 10x Marketing today for more information about your companies Internet potential.

(link to: http://www.10xmarketing.com/res/internet-marketing-technique.asp)

mike@10xmarketing.com

Top 10 Reasons WHY RSS Autoresponders Are Becoming A Permission Email Marketers BEST Friend

Monday, June 25th, 2007

IS Permission Email Marketing In Trouble?

With the rising concern of Spam Filters/Blockers, Blacklisting, Bounce Backs and CAN-SPAM Act laws, email is sadly becoming a VERY unrealible vehicle to deliver your marketing messages to your customers, Therefore, resulting in “Time Wasted” and “Loss Of Profits”.

IS there a solution to this never ending concern for Permission Email Marketers?

You bet there is.

There called… “RSS Autoresponders”.

You read right, RSS autoresponders.

They’ve now taken the newest technology (RSS - Rich Site Summary or Real Simple Syndication) that hit the net and turned it into a permission email marketers dream come true.

And… the cool thing about RSS autoresponders is they work much like a traditional email autoresponders, just with a few different features and benefits.

Time is something I value dearly, as I’m sure you do as well, especially when you work so hard on a email to your subscribers, I would think you would want to make sure it reaches them.

So… for the rest of this article I’m going to give you the…

Top 10 Reasons WHY “RSS Autoresponders” Are Becoming A Permission Email Marketers BEST Friend

… and WHY you should Seriously consider the switch if your a Permission Email Marketer.

The Internet is changing, so we must change with it.

So, with that said, lets get down to business by going to the first and my MOST favorite reason.

Reason #1. 100% delivery rate of your messages.

This is probably the single most BIGGEST benefit you’ll receive by using an RSS autoresponder is getting 100% of your marketing messages infront of your prospects and/or existing customers.

Reason #2. Blacklisting is the thing of the past.

Never worry about being Blacklisted again because of someone else using your shared server and sending SPAM emails through it and getting you Blacklisted as the end result.

Reason #3. Forget CAN-SPAM and Email Laws.

You can now forget about all the email laws and CAN-SPAM because now they no longer apply to you because you are no longer an email publisher, your a RSS publisher.

There’s a BIG difference.

Reason #4. Subscribers can Opt-In via web forms or links.

This is a critical feature to have with RSS autoresponders because it will allow an easy switch by simply replacing your email web forms with RSS web forms on your website(s).

Plus, this will make sure there won’t be any confusion for your potential subscribers with some new Opt-In method.

Reason #5. Personalize your out-going messages.

That’s right, you can personalize your out-going messages with custom data fields of your choice, just like a traditional email, giving your marketing message a professional look and giving you more credibility as a professional marketer.

Reason #6. Write freely with all the forbidden email words.

Now you have the freedom to write using any Word or Phrase you wish without the worry of SPAM filters/blockers intercepting your messages and labelling it as “SPAM”, and still have your message achieve 100% delivery rate to your subscribers.

Isn’t that great or what?

Reason #7. Unlimited message delivery.

Like I said earlier in the article, RSS autoresponders work just like traditional email autoresponders with the same functions.

What I’m saying is, you are able to set-up Unlimited timed sequential autoresponder messages that will automatically follow-up your leads for you at your desired time or dates.

And, the real cool thing here is, you’ll be able to sleep knowing 100% of your messages are reaching your potential customers.

Reason #8. Broadcast as often as you like.

With RSS autoresponders, your also able to broadcast to your subscribers as often as you like with your marketing messages and/or special offers just like traditional email autoresponders.

The only difference is, 100% of your marketing messages are reaching your subscribers, meaning, more profits in your pocket.

Reason #9. Many options for managing your subscribers.

Just like traditional email autoresponders, RSS autoresponders also give you many different options for managing and editing your subscriber lists.

I won’t go into alot of detail on this simply because it basically works the same as an email autoresponder list manager.

Reason #10. Ad tracking and report generation.

You can even track who, where, when, what week or month your subscriber subscribed and much more using RSS autoresponders, giving you valuable statistics and information about your subscribers and much more.

I think these 10 reasons I just outlined above are in my mind pretty beneficial to a Permission Email Marketer wouldn’t you think?

In conclusion, I would have to say that the BIGGEST benefit to RSS autoresponders is that they GUARANTEE 100% delivery on your marketing message to your subscribers, saving You valuable time and frustration, and giving you the edge you need in order for you to make the most Profit from your broadcast.

The technology is here, so we must adapt.

This concludes the “Top 10 Reasons WHY “RSS Autoresponders” Are Becoming A Permission Email Marketers BEST Friend”.

Cory Threlfall - EzineArticles Expert Author

Want to get MORE ‘Insider’ marketing Secrets on How-To drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine at — internet marketing

Five Ways to Profit from Using Video Online

Monday, June 25th, 2007

The newest media wave to hit the online shore is video. Individual emails abound with links to “the funniest video ever,” or blurry clips of new babies or birthday parties.

Businesses, on the other hand, have largely been left standing on the shore, scratching their heads and wondering if there’s any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infommercials. Here are just five of the many ways video adds to the bottom line of any company.

1. People remember more of your message.
While people generally remember 10% of what they read and 20% of what they hear. But, they’ll remember as much as 50% of what they see and hear together. Before anyone can act on your message, they need to process and remember it.

2. Increase responses by up to 30%.
A call to action is much easier to follow if it is actively delivered. Sound and motion are powerful action drivers, especially when they are delivered by your sincere enthusiasm and passion for your topic. Companies who have made the switch to video email and on- demand broadcasts have reported response rates jump as much as 30% following a broadcast.

3. Build your credibility.
People do business with people they know, like and trust. When you cut through the technological barriers of the Internet and put yourself online, you put “your self on the line” as far as viewers are concerned. The time it would normally take you to build a relationship with a potential customer can be dramatically shortened as a result.

4. The cost savings are obvious.
Anytime you can avoid the high costs of sending someone on the road to meet with clients or attend a meeting, the bottom line savings are immediate and obvious. In addition to any costs associated with attending a meeting, you need to factor in travel costs covering airfares to taxis and tolls, hotel costs, meal expenses, and even your internal costs to process the expense paperwork.

5. Soft cost savings multiply returns.
Spare yourself the productivity drain and the physical and mental tolls travel takes on your company’s road warriors and you could enjoy “soft” cost savings that dwarf your hard dollar travel costs. Want an example? Look at your own calendar for the past month and count up just the hours you spent traveling to and from meetings. Multiply that by your hourly wage, and then by the number of employees in your firm.

If reasons like these don’t help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company.

There were many who claimed the smeary images on hard to handle rolls of paper called “faxes” could never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?

Liz Micik has spent 25 years helping companies use the right market, right message, and right media to get the results they want. She turns your video learning curve into a fast and easy profit curve in her newest book, “Cue the Director: 10 Simple Steps to Online Video Success.” Visit http://www.powerpresenters.com to learn more and have free weekly video tips emailed to you.

The Year of the Liar: A Christmas Story

Monday, June 25th, 2007

The holiday season is a time for reflection, taking inventory, giving remembrance and thanks for all that has been good in our lives over the past year. It is also a time for forgiveness, mercy and generosity. In these times, we surely need all of those things; for this has been the year of the liar.

This is the year of the liar not because we have become particularly proficient liars or because we lie so much more than we have in the past. It deserves this designation because never before have we been so proud of our lies and willing to publicly adore the lying of others.

We have always been liars. Sure, some lies seem innocent enough. The lie about whether or not your wife looks fat in that dress has good intentions. It is told to avoid conflict (heaven knows nobody really wants that) and to avoid hurting your wife’s feelings. The thing is that unless your wife is blind, she knows whether or not she looks fat in the dress and what she is looking for is affirmation from you. She needs to have enough ego integrity to ask for what she wants. Backdoor communication isn’t healthy for anyone. If you lie, then when can she trust you? Can she trust you on the “big stuff”? Well, if you don’t have the courage to tell the truth on the “little” stuff; where will this sudden burst of courage come from? If by chance, your wife really wants a second opinion on whether or not she looks fat in that dress, an opportunity for exercising the strength of partnership bonds has just leaped haplessly to its death.

We tell these kinds of lies because from childhood we are taught that lying is bad but some lying is okay. Not only is some lying okay, it’s laudable and fun. Y’all remember Santa Claus don’t you? I know I am going to loose some of you here because of nit picking but here we go…

Santa Claus is a jolly fat man who spends 364 days spying on everybody all over the world keeping J. Edgar Hoover style files on all of us. Then, we get pigeon holed into the “good boys and girls” or “bad boys and girls” cliché. The “good” boys and girls get their hopes and dreams fulfilled in a box with pretty papers and ribbons. The “bad” boys and girls get nothing or a lump of coal depending on the disposition of the mythology disseminator. (In these days of scarce fossil fuels, I’m saying a lump of coal is a fairy tale.)

Given the nature of the season, it seems appropriate to ponder this statement, “…He who among you is without sin, let him cast the first stone.” This statement is an acknowledgement that we are not creatures that are absolute in nature. None of us is all good or all bad that we may be so easily categorized. That includes Santa himself. You could hardly call him supportive when they wouldn’t let Rudolph play reindeer games. Suddenly, a little fog comes in and it’s, “Rudolph! Buddy! How’s it going?”

Too often we underestimate the ability of children to understand the shades of gray in life. Children are capable of understanding that both burglary and murder are bad but they are not equivalent. Children are capable of understanding that even good people do bad things sometimes and that even bad people are capable of doing good things. This type of thinking leads to the tendency to oversimplify and make sweeping and inaccurate generalizations like… “The axis of evil” and “they hate us for our freedom.”

Consider the recently executed Stanley “Tookie” Williams. He committed horrible acts of violence and cruelty, distinctly bad things. He also committed acts of kindness and thoughtfulness through his humanitarian efforts toward eradicating violence. There is no objective balance sheet of good and bad. Good deeds do not cancel out bad behavior nor does bad behavior negate good acts.

We reward Bill Gates everyday at an alarming rate with our purchasing dollars for the lies he told (by his own account) to initially fund Microsoft. He isn’t alone. The list of lying CEO’s is too numerous and depressing to list. Lying may not begin with the Santa Claus thing but few other lies are more pervasive and universally accepted, no, applauded. Maybe that is my own denial showing because even as I write these words an unfortunate list of culturally pervasive lies has occurred to me. Perhaps what is true is that it is the first in a long line of culturally accepted lies that we encounter over a lifetime.

Some adults will still say, “What’s the harm?” They will accuse those who are unwilling to participate in this fiction of being fanatically histrionic or worse of being a “scrooge”. They see this as a harmless romp that brings joy to lives of children. I tell you now that this is equivalent to the oft-reprised refrain of “boys will be boys” that excuses uncalled for and uncivilized behavior in boys/men. It is no less thoughtless and destructive.

I wonder annually how many children are afraid that Santa won’t come because they don’t have a chimney? How many children are concerned that Santa won’t leave any presents because he can’t find them as they are being shuffled between divorced parents when Christmas comes? There are a myriad of questions that this little white lie leaves in its wake along with a myriad of follow-up lies.

Worse still is what the bourgeois failed to even consider as this lie blanketed our cultural psyche; the failure of Santa to visit the children of the underclass and others whose disposable income will not afford gifts at all. We know that we are what we think. We often think what others tell us about ourselves and nobody is more vulnerable to the esteem of others than children. What does the Santa story say to these children? Everyone who is good gets presents. If you didn’t get any presents you must be bad. Let the self-fulfilling prophecy begin.

In short, (I know it’s a little late for that) we can surely find a way to tell our children fanciful tales so that they can enjoy them but still understand them for what they are. Now that we’ve had this talk, who’s gonna tell George about Santa?

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Fielding’s Education of Readers in “Tom Jones,” Part Five

Monday, June 25th, 2007

Creating Sagacious Readers, continued

Fielding moves into his second stage of informing us how readers should ‘read’ in the prefatory chapters to Book X and Book XI. In the introduction to Book X, Fielding sets out three “wholesome admonitions” to the reader so that we will not “grossly misunderstand or misrepresent” him (Fielding 453). First, he cautions us “not too hastily to condemn any scene in the narrative as being impertinent and foreign to [his] main design” if we cannot perceive how the scene connects to the overall structure (Fielding 453). He assures us that the “whole is connected,” and for us to “find fault” with any part before coming “to the final catastrophe” will be a “most presumptuous absurdity” (Fielding 453).

Here Fielding may be anticipating negative reactions to the sexual encounter between Tom and Mrs. Waters, which takes place in Book X. This encounter is necessary to the overall plot, because if it had not happened then Mrs. Waters would not have come to visit Tom in prison, Partridge would not have disclosed her true identity of being Jenny Jones, and she would not have been compelled to reveal that Tom was Bridget Bliful’s son at that time.

In this admonition, Fielding is “directing our attention, controlling our reactions, imposing the pattern” (Kettle 88). He is ‘directing our attention’ to the fact that there may be, and most likely are, situations that we are ignorant of and will not discover until the “final catastrophe.” He controls our reactions by mocking people who hastily and arbitrarily judge novels based on one or two ‘bad’ scenes; no one would like to admit being that way. Also Fielding is imposing his pattern of a good reader by describing what qualities bad readers have.

Further, Fielding admonishes readers not to “find out too near a resemblance between certain characters here introduced,” and “not to condemn a character as a bad one because it is not perfectly a good one” (Fielding 453-54). The first instruction is to inform readers that even though some characters may possess the same characteristics, such as the landladies that Fielding mentions, they are nonetheless individuals, with varying motivations, desires, thoughts, etc. The second instruction is meant to delineate the fact that people, in reality, are not perfect; we all possess qualities of goodness and badness, in varying degrees.

Fielding justifies his use of characters that are not “models of perfection” due to the fact that he has never “happened to meet with any such person” who possessed nothing but virtuous qualities (Fielding 454). Also he believes that people with “little blemishes” have more “moral use” for instructive purposes, since they occasion “surprise” in the reader and are “more apt to affect and dwell upon our minds than the faults of very vicious and wicked persons” (Fielding 455).

Mark Loveridge contends that “readers are encouraged to revise their mental maps in the light of Fielding’s course in moral orienteering” (Loveridge 136). In this prefatory chapter, Fielding is steering readers to the position of not condemning Tom too harshly for his subsequent liaison with Mrs. Waters, as being inconstant to Sophia. Since Tom possesses “enough of goodness…to engage the admiration and affection of a well-disposed mind,” we the readers should feel “compassion” rather than “abhorrence” for Tom’s inability, as of yet, to control his sexual passions (Fielding 455).

In the introductory chapter to Book XI, Fielding becomes even more aggressive in his defense against bad readers (critics).

If a person who pries into the characters of others, with no other design but to discover their faults, and to publish them to the world, deserves the title of a slanderer of the reputations of men, why should not a critic, who reads with the same malevolent view, be as properly styled the slanderer of the reputation of books? (Fielding 493)

The adjectives Fielding uses to further describe critics, “odious vermin,” “monster,” having a “black and infernal mind,” “a guest worthy of [the devil]”, serves to remind us of what ‘good’ readers and ‘bad’ readers are like. Naturally, none of us would want to be thought of as having a “wicked disposition of mind,” so we subconsciously identify with the characteristics that Fielding presents good readers as possessing (Fielding 493).

Fielding then arouses our sympathy by likening his book to a baby. He uses such terms as “painful labor,” “the care [of the baby/book],” and “paternal fondness” to illustrate how producing a novel is similar to producing a baby (Fielding 494). Harrison writes that “a thoughtful reader of Fielding would tend to find himself envisaging what one may loosely call ‘new meanings’ for crucial terms in the language of the text” (Harrison 162). This statement is definitely true for the term ‘critic’. Fielding employs this word in different contexts, sometimes referring to all readers and sometimes literary critics. As such, it becomes difficult to know for sure that he is condemning bad readers when he is condemning critics. Either way, Fielding manipulates his rhetoric to cause his readers to disassociate themselves with critics and/or ‘bad’ readers. Thus he maneuvers us into trying to ‘read’ in imitation of his ideal of the perfect reader.

In the prefatory chapter of Book XVI, Fielding illustrates another aspect of the ‘bad’ reader; that is, the “indolent” reader (Fielding 734). This is a person who reads books only to “say they have read them” (Fielding 734). In Fielding’s view, they do not actively engage with the text or attempt to learn anything from it. Also in this chapter, Fielding once again mentions those critics to whom his introductions will serve as a “whetstone” so that “he may fall with a more hungry appetite for censure on the history itself” (Fielding 734).

Hammond claims that “the only freedom the reader has is to play the part of exactly the kind of liberal reader that the text itself always posits and requires” (Hammond 75). Fielding’s rhetoric ingeniously induces us to take on this role of the ‘liberal reader.’ In summary, Fielding’s ‘good’ reader will refrain from judging rashly, condemning harshly, and reading novels lightly. Now that Fielding has established his authority as narrator and delineated our roles as readers, he then begins to outline his moral philosophy and the reasons why we should accept his views on how to live as being the most perfect way of life.

Bibliography

Fielding, Henry. Tom Jones. Oxford: Oxford University Press, 1996.

Hammond, Brean S. “‘Mind the Gap’: A Comment on Lothar Cerny.” Connotations 3.1 (1993-94): 72-78.

Harrison, Bernard. “Gaps and Stumbling-Blocks in Fielding: A Response to Cerny, Hammond, and Hudson.” Connotations 3.2 (1993-94): 147-72.

Kettle, Arnold. “Tom Jones.” Fielding: A Collection of Critical Essays. Ed. Ronald Paulson. New Jersey: Prentice-Hall, 1962. 84-88.

Loveridge, Mark. “Tom Jones and the ‘Clare-obscure’: A Response to Andrew Varney, Bernard Harrison, and Lothar Cerny.” Connotations 4.1-2 (1994-95): 136-50.

Mary Arnold holds a B.A. in literature and history. She is an author on http://www.Writing.Com/ which is a site for Creative Writing.

Her writing portfolio may be viewed at http://www.Writing.com/authors/ja77521

Improve Results - Submit Articles in Your Own Name

Monday, June 25th, 2007

Article distribution is currently booming on the internet.
Authors do it for a number of reasons.

- It is a good way to be picked up by the search engines.

- The backlinks from your resource box can help your search
engine position.

- You have the possibility of secondary traffic if your article
is picked up by a popular website or ezine.

Various products and services have become available that help
you distribute your articles to the 100s of article directories
and mailing lists.

a) Software that speeds up maunal submission, or can in some
cases do this automatically.

b) Services that distribute articles in your name

c) Services that distribute articles on your behalf, but in
their own name.

The Double Edged Sword

Many people pay a premium rate for article distribution on their
behalf, without the worry of having to join various article
directory sites as a member, giving their own email address, and
receiving lots of emails from various Yahoo groups.

Unfortunately what they don’t realise is that often this
devalues their work.

1) In the author section on many sites, the name of the
distribution service will be shown, not that of the original
author.

2) Author sections of many article directories are a unique
marketing venue. Many visitors will visit the author profile
before reading an article all the way to the bottom. Most
profiles could have one or more websites listed.

3) Within RSS feeds from the article directories, the
distribution service might be shown in the byline, not the
original author.

4) Many article directories allow an author to change or modify
their resource box. If an article was submitted using an account
owned by a 3rd party distribution service, that avenue will be
closed.

Complete Control

For authors who want complete control of their branding, either
submit manually, or use article submission software. You will
receive more emails, but can always have a special email address
for this purpose. Googles Gmail service I find is an excellent
choice. Article Announcer and Article Submitter Pro are two
examples of such software.

Limited Control

Use an automated submission service that ensures you are the
author. There are services that signup for members to
directories on your behalf, using a username and password of
your choice. One such service is Article Marketer.

The Inconvenience

You will have to confirm your membership to many distribution
points, and some will continue to send emails containing
articles from other people. Yahoo groups normally allow you to
select a digest mode, or to not receive emailed articles at all.

Most of this is a one time effort, although you will have
to be on the lookout for important messages on the email account
you use.

The Massive Gain

They are your articles, and you should gain maximum benefit from
them.

Using article distribution is much like a varient of Pareto’s
80/20 rule. You potentially gain 80% effective results compared
to manual distribution, for 20% of the work.

However if your method of article distribution doesn’t give you
all the possible credit for your articles, rather than 80%
effectiveness, you might only be getting 60% or less.

Managing your own article distribution with tools such as
Article Announcer or Article Submitter Pro gives you complete
control to achieve your 80/20 goals.

A service such as Article Marketer which gives you full credit,
and reasonable control, might be 70% effective, for 10% of the
work.

Refining your processes, and only using the most effective
method where it benefits you the most, you can maximise your
return for the work invested.

I use a combination of service and software for my own
distribution.

Private Resale Rights Pitfalls

Monday, June 25th, 2007

In any business, you do not always get what you wanted. You
cannot convert your business into an overnight success. Do
cannot simply create business out of nothing and end up big time
because everything has to be planned and carefully studied. And
any business you engage would bring you to different challenges
along the way because no business is perfect.

And like any other businesses, entering into the private resale
right field could not give you the success you have always
dreamed of.

While most of the private resale rights entrepreneurs win big
time in this field you have to consider that there is a portion
of the pie that losses in this business. With the popularity of
private resale rights in the information age, you should know
where are the areas you would fail. Focusing your attention on
the following this could save your time, your effort and your
money. Here are the private resale rights pitfalls:

1.Intense competition is always one of the problems of newcomers
who want to gain name in any businesses they would like to
venture in. The private resale right business is not different.
With worldwide market and of course worldwide competition, your
private resale rights business could not move as you wish. 2.Any
road to success is not always the easiest road to take. For
private resale rights business, it could take a lot of marketing
skill and time of careful planning to arrive at your dream
success. Since private resale rights is existing right before
your awareness that it exists, you should test the water first
and plan your dive before you take the dip. 3.Although every
business could be different from one another, the private resale
rights intense competition could also mean “competition.” One
brand with different versions of presentations, there is a
little chance to come up with a unique product of your own. A
particular private resale right product might have a clone which
in turn become a fierce competition. 4.Private resale right
business is time consuming. Although most businesses requires
time, extra effort should be given with modifications and
customizations to come up with unique product. 5.Last but not
the least. Any product you produce for private resale rights is
more or less owned by other people. And because you don’t own
the rights of any of the products, it is subject could also be
owned by other people which is also subject for improvement and
modifications. You don’t have the hold of any of your product
that is why you cannot have the full market of any of your
product.

Enumerating all these thing does not mean you don’t have the
space in private resale right business. For few people who
succeed in this business, you surely can get to the same
pedestal of those who make things good for their private resale
right business.

What is good about these pitfalls is that if you know you are
properly equipped to launch your own business, you are certainly
get all the credits. And the elimination process would not eat
you alive if you are prepared to face these challenges that
could certainly occur along the way. With good and proper
management of your private resale rights products, you will know
where you stand up in case you fall down.

Quick and Easy Way to Help With the Goldfish Tank Smell

Monday, June 25th, 2007

I was excited to have a goldfish until this awful smell filled up the room. I had tried liquids that you put into the tank to help with the smell. The tank did look attractive with the water being a combination of purple and blue but the smell just wouldn’t budge. So after many tries, once a week cleaning has worked so far. Here’s what you’ll need:

Materials: Filters

Water/Bubble Curtain

Algae Scrapper

Siphon

Let’s start with the basics. You have a filter and food. Only feed the amount your fish can eat in 5 minutes. No less and no more. When feeding your goldfish, turn down the water filter so the food won’t be sucked up into it. Let’s start with cleaning the water. Once a week remove 50% of the water in your tank by siphoning. Make sure you do this slowly so you don’t scare your fish. Replace with fresh water. Take an Algae scrapper and scrap along all sides of the fish tank to remove algae that can make the water dirty and smelly.

After cleaning the water and removing the algae, put back on the bubble curtain. A bubble curtain is good for adding oxygen to the tank and the fish may use the bubbles as a massage. Each month clean the gravel and filter. This could mean buying new gravel or cleaning the existing gravel. It’s not a good idea to use household soap to do this as it could harm the fish. If you’re on a budget, you could rinse the fish filter but I don’t recommend doing so. This is an easy way to clean and maintain your goldfish tank. In the past I’ve tried plants but ended up with no results. Some extra supplies are:

Vacation fish food- In case of an emergency and you won’t be able to feed your fish.

Extra Fish Food- Sometimes the brand you buy will run out. Always changing goldfish food brands can give your fish a change instead of the same thing every time. As far as toys go, they may be cute but they may also attract problems. I once had a treasure chest that would lift up to expose the treasure with a bubble curtain. But my fish kept knocking it over. Depending on you tank size you may have to change the gravel and filters less. Don’t forget to put back up the filter after your fish is done eating. This may take you 20 minutes to over an hour.

About the Author

Content Producer and Children’s Author of Mysterious Chills and Thrills for Kids.
http://www.laurahickey.com

Do You Practice Active Decision Making?

Monday, June 25th, 2007

Many years ago when I was young and callow, I received an
invitation to attend a ‘Decision-Makers’ conference. Trouble
was, I couldn’t make up my mind whether to go or not. I didn’t.

As the French proverb says, “Between two stools, you sit on the
floor.”

Like a great many people before and after me, I had to learn the
hard way to actively take control of my life. Prevarication is a
poor master, but one that will rule you with a rod of iron if
you don’t chose to stop it.

Banish from your mind and your vocabulary the words, ‘I’ll think
about it.’ You won’t. Something else will take your eye and
divert your attention. Unless you make a positive decision to do
or not to do, right now, you are very unlikely to revisit.

Nobody ever became a success by hesitating. Success comes to
those who jump in and have a go.

I am not by any means suggesting that you should embrace every
hare-brained scheme or half-baked idea that you come across. Far
from it. What I am saying is that you must develop the skill to
actively decide what to do in any given situation and not leave
the result to chance.

For example, I get about 200 emails a day. Whenever I go to my
inbox I have to make quick choices about all the emails waiting
to get my attention:

Send it straight to trash Save it in a pending file Read it
immediately Forward it to someone else Act on its contents

There may be other choices, but the point is made. If I don’t
actively decide between these options I would very quickly get
an inbox so full that I would never get the chance to act on any
of them.

Life and business is very much like that. In this twenty-first
century we live in, only those who have mastered the art of
‘keeping up’ can survive and thrive. There is no room for
procrastination.

Very often the only decision you need to make is whether to act
or not. Once you have made that positive commitment to yourself,
the ‘putting into action’ part of the equation follows naturally.

Don’t over analyze.

Often, the biggest hurdle to cross in reaching a decision one
way or the other is the fear that you haven’t considered all the
options. Forget it! Unless you are being forced to decide
something completely outside your field of experience you
already have all the information you need. Your brain has spent
years sucking in data from all over the place. Let that
incredibly complex computer weigh the options for you in the
background. Your subconscious moves much faster than your
conscious thought processes.

There are two kinds of decisions.

The first kind are those that cannot be reversed. You have to
take longer over these, but there is still no value in putting
off the inevitable. In these kinds of decisions, a maybe is the
same as a no. You will have decided by default. If it all goes
wrong then, you will be at fault twice - once for not deciding
at all and once for allowing the wrong outcome to happen.

The other kind of decisions account for the vast majority: those
that can be changed, modified or adapted after they have been
made. There is never any good reason to put off actively making
these decisions.

Go with your gut instinct. 90% of the time it will be right.
Even in the times it isn’t, you can reverse it pretty quickly.
Don’t be frightened of losing a little face. In business,
someone who has the guts to make a decision, and then, in the
light of new facts, the courage to decide to reverse it, is
someone destined for the top.

Don’t think too far in the future.

Some situations try to force you to decide based on the outcome
in the long term. This is rarely sound. Of course, the long-term
objective is valid, but if it bankrupts you or the company in
the short-term, that decision is flawed.

When to avoid making a decision.

After all I have said about the power of positive decision
making, it might seem odd to condone the opposite. However, it
is just as valid to decide not to do something as to decide to
do it. The important thing is to decide.

Some questions are unanswerable and sometimes you simply don’t
have enough facts to make an informed decision. In these cases,
your active decision is to wait, gather more facts, or seek
advice. ‘Do nothing’ is not an option.

I leave the final words to two successful businessmen from
opposite sides of the Atlantic:

‘If I had to sum up in one word what makes a good manager, I’d
say decisiveness. You can use the fanciest computers to gather
the numbers, but in the end you have to set a timetable and
act.’ Lee Iacocca, former Chrysler chief.

‘A lot of companies I deal with seem incapable of making a
decision. It doesn’t matter if the decision you make is right or
wrong. What matters is that you make it and don’t waste your
company’s time. If you make the decision, you begin to
distinguish the good from the bad.’ Peter Kindersley, UK
publisher.

Why Stress Contributes To Infertility

Monday, June 25th, 2007

What impact does stress have on a woman’s fertility?

Well I think you probably know the answer to that but let me attempt to paint a picture that illustrates why this is.

Let me start by addressing what stress is

From a mental perspective stress is associated with confusion, indecisiveness, lack of clarity, lack of focus, lack of attention and lack of concentration to name a few.

From an emotional perspective stress is associated with excessive tension, nervousness or anxiety, low self confidence, reduced resilience, low self esteem, fear, helplessness, frustration, possibly depressed mood, hopelessness and so on.

From a physiological perspective stress is associated with tiredness or energy depletion, insomnia, lack of drive or motivation, heaviness, susceptibility to illnesses and so on.

Now if you look at all I’ve described above I think you’ll recognize that this describes a human being whose life is being compromised at all levels. What impact does this have on the body’s ability to support another life?

Yes, you guessed it! You see if you are under stress and are having trouble getting pregnant it’s because your body is telling you, in its own way, that you and it are not ready for this yet.

In other words it is your responsibility to address the underlying causes of stress so that you can bring your mind, emotions and body into good working order first.

The causes of stress are manifold not the least of which are due to the endless invasive and humiliating diagnostic and treatment procedures currently being employed to address infertility.

Now a new noninvasive and powerful healing modality called the Mind Resonance Process® (MRP) can help you address the root causes of stress in your life and help you build mental, emotional and physiological resilience and readiness for pregnancy easily and quickly.

If you wish to experience MRP kindly visit the web link below.

Nick Arrizza, M.D. - EzineArticles Expert Author

Dr. Nick Arrizza is trained in Chemical Engineering, Business Management & Leadership, Medicine and Psychiatry. He is an Energy Psychiatrist, Healer, Key Note Speaker,Editor of a New Ezine Called “Spirituality And Science” (which is requesting high quality article submissions) Author of “Esteem for the Self: A Manual for Personal Transformation” (available in ebook format on his web site), Stress Management Coach, Peak Performance Coach & Energy Medicine Researcher, Specializes in Life and Executive Performance Coaching, is the Developer of a powerful new tool called the Mind Resonance Process(TM) that helps build physical, emotional, mental and spiritual well being by helping to permanently release negative beliefs, emotions, perceptions and memories. He holds live workshops, international telephone coaching sessions and international teleconference workshops on Physical. Emotional, Mental and Spiritual Well Being.

Web Site: http://www.telecoaching4u.com/IntroConsult.htm