Archive for August 18th, 2007

Overcome challenges and find happiness with these life-management techniques

Saturday, August 18th, 2007

On the surface, a glimpse into the life of Dara Stewart reveals nothing unusual. She’s got a job she likes, friends and family who love her and a big, dumb Akita named Jake. But after a brush with death from a brain hemorrhage in 2002, Dara’s recovery included having to learn to walk again. For Dara, the normal life she has now, for which she is profoundly grateful, required an astonishing degree of effort and focus.

Relying on simple but powerful life and stress management techniques, she was able to not only recover from what her doctors had expected would be a disabling medical catastrophe, but to go on to find her life’s purpose and to discover a peace that far exceeded what she had known before.

These techniques are available to all of us.

• Manage stress: “Meditation was my initial way to relieve stress,” said Dara. As she recovered, she found that a connection with nature calmed and focused her. She combined hiking and meditation into mindfulness walks and volunteered at the Desert Botanical Garden in order to stay in touch with nature.
• Exercise: Dara found that yoga, in particular, helped keep her balanced. “It really made a big difference in the stress and the body tension that I was having and also it decreased the numbers of headaches that I had,” she said.
• Reach out to friends and family: “The immense support that I got from friends and family reminded me that no matter what happened to me, I was going to be ok,” Dara said. “Whether I died or became handicapped or lived an absolutely normal life, I would be ok.” Diagnosed immediately after a move to an unfamiliar town in California, Dara found additional community in her church and support groups.
• Practice self-acceptance: One side effect of Dara’s life-threatening illness was increased clarity of purpose. “It wasn’t a matter of knowing the exact career I was going to have, it was knowing that I was supposed to be here and that there was a purpose for me,” Dara said. “And I didn’t feel at all worried anymore.” Her mantra became, “I am enough, I am everything I need.”
• Purge negativity: “I would go so far as to not watch scary movies,” Dara said. “I even limited the amount of news I watched.”
• Set boundaries: Initially Dara was careful to surround herself with people who had a positive outlook, and even now, when working in the mental health field makes that harder, Dara says that “what I’ve learned to do now is deflect to some degree. If it starts getting too intense, I take a break.”

According to Dara, the key for having the life she wants is maintaining focus in her day-to-day activities and goals. “As I pursue things, I’m also listening for what I need, which is positive energy in my life, what I want, which is a peaceful life and what fulfills me, which is giving to the world in some way.”

Inspired? Looking for a way to take a leap ahead in your own life in order to achieve peace and happiness? Then you’re ready for personal life and success coaching by Diane Baskind of New Perspectives. Sign up for free tips designed to help you get everything you want out of life at www.newperspectivesinc.net.

Huge Dorado Off Mag Bay!

Saturday, August 18th, 2007

We were on a sixty four foot viking enclosed bridge sport fish. I mean top of the line, brand new with everything you could need to make your trip perfect. Anyways we got all our gear ready hear in san diego, got down to the boat about two in the morning to start her up and get ready to rock. Of course we spent the couple days before this preparing the boat with food and all our fishing gear we needed for this trip. Anyways we set off about three am after everyone getting down there from sleeping in to late of course.

Whell we untied the lines and set off for our three day trip to the magic magdalena bay aka ultimate fishing. As the trip was going on we were fishing a little on the way down but not to much, we knew that the real fish stocks were hanging out in mag bay so why waste time. The only time we would fish on the way down was if we saw something. After three wonderful days on the water we reached our destination, Mag Bay.

Since its a prety good run and we havnt had a good meal for about seventy two hours or so, I decided to pull into the bay and cook up a huge meal that would put us all to sleep. After we all woke up from the great BBQ I made everyone was ready to get fishing. Our goal was to tag and release as many marlin and dorado as possible, witch wasnt a problem at all. That night we pulled in and made dinner I stayed up a bit later than the others to make bait. Witch of course was the best thing we ever did once we started fishing the next morning.

Started up the mains and headed out to fish the magadalena bay area. Perfect day on the water with alot of birds showing us exactly where to go. Once we go all the gear ready to go with live bait hooks I told the boys to bait up and lets get it cracking. As they got there lines in the water I decided to stir up the water with some extra baits, witch in turn brought up the biggest school of dorado I have seen in years. Once they came to the top of the water you couldnt even get your bait to hit the water before they ate it. This was the most amazing dorado feeding I have ever seen, and it didnt stop there.

After running out of dorado tags we decided to move outside a bit and hit up the stripped marlin for tagging. I dont know what was going on this year but it was just amazing, a out right feeding frenzy. So after tagging fourteen marlin and countless dorado the crew was just spent, so I took us back to the bay for the night. We cooked up some fish and passed out about five minutes after eating.

Anyways if you ever get a chance to go fish magdalena Bay dont pass if up, you will regret it. We do alot of these trips each year for tagging and releasing so check out the site and see when we will be there, you could win a chance to come along with Save The Pacific Foundation.

Thanks for listening,

Save The Pacific Foundation Fishing Tales
http://www.savethepacific.org

Craig

Moblie phone ringtones : Future prospects

Saturday, August 18th, 2007

Ringtones are all about personalisation and have proved to be a
fashion statement. People may choose their own style and not
care about what is popular but they keep themselves updated with
the ring tone trend. Today with everyone wanting to have the
latest in ringtones, the market has grown at a pace faster than
expected.

Ringtone sales are on the rise and have even overtaken CD sales.
Many artists are making money from ringtones, charging up to $4
for each ringtone. Ringtones sales have also overtaken legal
Internet download services, such as Apple’s iTunes, which
generates under $100 million a year worldwide.

Ringtones have appealed to people so much that they have now
become a fashion statement. Sound quality is also improving day
by day; latest handsets are supporting polyphonic ringtones and
real tones, which are nothing but actual music clips.

The success of these ringtones has created a huge opportunity
for mobile operators. It has been estimated that mobile
downloads could account for 20-30% of music sales by 2006.

The speed with which the ringtone sales took off surprised just
pretty much everyone. The reason behind the immense popularity
of ringtones is the easy download process involved. You simply
have to send a text message and the ringtone will be sent to you
with charges automatically being added to your phone bill.

The popularity of ringtones among the young generation shows
that kids care about music in a very definite way. They’re
taking the song they like and using it as a way of displaying
their identity. Now the question is whether the ringtones sales
will continue growing at break-neck speed, or whether MP3-phones
that offer consumers the ability to play full tracks will result
in their end. One thing we know for sure is that at the moment,
an increasing number of people are using their mobile phones to
download ringtones and are paying a pretty heavy price for them.
Through a combination of increased ringtone availibility and
desire to personalise one’s mobile phone with one’s favourite
ringtones, the growth in the mobile music arena has flourished.
There is currently a demand for musical ringtones, but it is
believed that with new phones being able to play MP3-quality
music,there will be no need for this market. iTunes and MP3
technology will prove to be far more efficient than purchasing
ringtones. The user friendly format of iTunes and MP3 will be so
appealing to customers that the market will see the demise of
the ringtone industry. The iTunes phone ultimately gives
consumers more choices and the power to personalise their phone
on a daily basis without additional costs associated with
ringtones. Finally, time will tell if ringtones will be singing
so long or if two related digital music markets will emerge.

Grandma’s Mercury Dimes

Saturday, August 18th, 2007

One vivid memory of my very early childhood back in the 1960’s was of driving to church on Sunday mornings with my family. Since my grandparents lived close to us, Dad would always swing by and pick them up, and we’d all carpool together. It was the job of “Little Danny” (as I was affectionately nicknamed back then) to sit in the backseat, wedged snugly between Grandpa and Grandma.

As if some sort of ritual, every Sunday Grandma would fish though her purse to find goodies for me and my older brother. Grandma almost always carried Wrigley’s chewing gum, though once in a while we had to settle for a cherry-flavored cough drop. For a bonus treat, Grandma gave each grandson a coin to go in the piggybank. There were a few instances when I received a dime featuring a lady who sported a wild-looking hairdo, or at least that’s how it appeared to a 4-year-old. On one occasion, Grandma explained to me the coin was called a Mercury dime. She was a coin collector of sorts, and I credit her with encouraging my first interest in coins. Even though it didn’t mean much to me at the time, this was my first lesson on Mercury dimes.

With the passage of years, I gathered more knowledge on Mercury dimes. For example, I learned the face on the obverse really wasn’t that of Mercury, the male Roman messenger god, as the public has largely believed ever since the dime was first released in 1916. Instead, the coin’s designer, A.A. Weinman, intended to portray a rendition of Lady Liberty crowned by a winged cap, to symbolize liberty of thought. However, the “Mercury dime” moniker stuck, and is still by far the most common reference for this beautiful ten cent coin. The correct name, Winged Liberty Head dime, is used much less frequently. Oh well, at least I can congratulate myself, for even as a small child, I was able to recognize the person on the dime as a woman, not a man!

Another important fact about Mercury dimes worth mentioning is that back when Grandma was coin collecting, not much attention was focused on the degree of separation and roundness seen in the horizontal bands holding together the bundle of rods on the reverse side. Full Split Bands (abbreviated “FSB”) resulted from striking by fresh dies, and have proven to be much rarer than blended, flattened bands. Generally speaking, if a Mercury dime displays fully separated and rounded bands, it can generate prices far above less distinctive specimens of the same date, mintmark, and grade. For the last 10-15 years, most Mercury dime value guides have carried an FSB category for mint state grades.

Recently, I decided to chart the value trends of Mercury dimes over a long period of time, for the purpose of identifying Mercs that have historically demonstrated the best gains. My theory is that coins that have shown the strongest price increases consistently in the past are the same coins most likely to accomplish the same in the years ahead. I don’t advocate purchasing Mercury dimes or any other coins for the sake of measuring ROI, but speaking for myself, if I ever decide to add to my Mercury dime collection, I want to make selections designed to (A) please my numismatic taste buds, and (B) stimulate competitive bidding amongst future generations of collectors.

To quantify past performance and to evaluate Mercury dimes best positioned to experience strong future price advancements, I called upon a mathematical analysis I developed to reach similar objectives for other coin series.

First, I researched Mercury dime retail values for individual coins as they were reported in the year 1950, covering a wide range of conditions, and entered this data on a computer spreadsheet. Moving forward in time, values from the years 1980, 1995, and 2000 were similarly captured. Finally, estimated selling prices in 2005 were placed adjacent to matching data from those earlier years. Because grading terminology has evolved over the 55 year period, certain assumptions were made to progressively track price movements throughout the time spectrum (e.g. an “Uncirculated” value in 1950 is equivalent to the “MS-60” of today). The highest grade inserted into the analysis was MS-65, for which I was able to list relatively complete data starting in the 1995 data column. Because I deemed “FSB” data to be somewhat sporadic, I elected not to include it in this study for the sake of stability.

For each date and condition, compounded annual return rates were computed from 1950 to 2005. Return rate computations were likewise made from 1980 to 2005, 1995 to 2005, and 2000 to 2005. For each Mercury dime, the data was placed in tabular format. Next, I calculated a “composite” score for each date by averaging all the compounded return rates computed for that date. I then ranked all the “composite” scores. The Mercury dimes with the top five highest scores are:

Date:………..Score:

1916-D……….7.71

1942 (2 Over 1)….7.64

1921-D……….4.90

1945-S (Micro)….4.58

1942-D (2 Over 1)….4.39

It should surprise no one that the kingpin of the Mercury dime series is the 1916-D. Long considered one of the classic rarities of the 20th century and a favorite of collectors, we now have some statistical evidence to support this claim. Experienced Mercury dime collectors probably would expect to see the other dates making the “Top Five”, though the 1945-S (Micro) will cause some head scratching. At the opposite end of performance, there is a logjam of dimes crowded into the 2.50-3.50 range. The value of these coins is dominated by their silver bullion content and merit only small numismatic premiums, with the exception of higher grade specimens.

Okay, let’s say you’re fascinated with the history and style of the Mercury dime. You’ve decided its time to add a few to your coin gallery, yet at the same time, you’re afraid of spending money on something doomed to stagnate in value over time. Bottom line solution: purchase a member of the “Top Five” ranked above. Yes, they’re a bit pricey, but instead of buying many of the less expensive Mercury dimes, save your cash and get a single example of a proven winner. You will be pleased with this strategy as the years roll buy. Buy the absolute best grade you can afford, and always, always obtain coins that are problem-free and CERTIFIED by a reputable grading service. Sadly, many fakes and alterations exist.

Thinking back again to those childhood days, I can’t begin to remember what happened to most of the coins Grandma gave me on our Sunday morning drives. Somehow, over the decades, I’ve managed to keep preserved in a special place a tiny handful of Grandma’s Mercury dimes. All common dates, there’s not a 1916-D in the bunch, but their sentimental value to me is incalculable. These coins were a heartfelt gift from someone close to me who departed from this world long ago and they helped inspire in “Little Danny” a lifelong enchantment with a wonderful hobby.

You know, come to think of it, let me add one more bit of advice: while you’re bagging a “Top Five” Mercury dime, you ought to stop by the Bargain Bin and pull out a few 1944-D’s for your children and grandchildren. You just never know what you might get started.

About the Author: Daniel J. Goevert is the webmaster of US Coin Values Advisor, specializing in coin value trends and listing bullish US coins. The site also includes detailed coin collecting advice and an illustrated history of the US Mint.

Faucet Care and Maintenance — What Every Homeowner Should K

Saturday, August 18th, 2007

(ARA) - Consider the number of times you run your hands under it quickly while cooking. What about rinsing plates or filling a glass or pot with water? When the kitchen faucet isn’t working properly, the kitchen doesn’t run smoothly.

Just as there are secrets for removing red wine from carpet and coffee stains from ties, there are methods for keeping your faucet in working order.

“A faucet has a lifecycle of its own — with special considerations in the early years and others as the faucet gets older. The trick is knowing how to clean and maintain your faucet throughout its life,” says Barbara Peterson, senior product manager at Delta and someone who has a knack for solving not-so-common plumbing problems.

In a new home or when a replacement faucet is used for the first time, homeowners may notice flecks and particles in the water coming through the faucet. These are probably remnants of installation materials such as solder and copper chips, which can potentially cause a blockage and damage the faucet. To avoid problems, remove the tip of the faucet, known as the aerator, by unscrewing it, turning the handle(s) to a “full-on” position, and allowing the water to flush through the system for about two minutes. Then replace the aerator.

Day-to-day, kitchen faucets require low maintenance. Cleaning is easily done using a damp cloth and mild soap, then drying with a soft cloth to retain luster and shine. Window cleaning products also work well, and for crevices, an old toothbrush can be a handy tool. Remember, you’re not cleaning the hulls of a Navy ship; avoid harsh cleaners and abrasives that could damage your faucet’s finish. With any cleaning product, be sure to read and follow recommended usage instructions.

“For faucets with a matte finish, like Brilliance Pearl Nickel from Delta, you can use a liquid or aerosol furniture polish to wipe the faucet clean,” suggests Peterson. “The silicon oil in the polish fills the textures, rendering a more uniform appearance. This may darken the finish slightly, but will protect it from fingerprints and help reduce variations.” When it comes to finishes, homeowners should look for tested protection, like the Brilliance finish from Delta, which won’t corrode, tarnish or discolor.

* Removing Deposits

The amount of minerals in your water determines whether you have “soft” or “hard” water. Higher mineral count hard water sometimes causes lime and mineral deposits on faucets and drains. To remove stains, try a mild abrasive or window cleaner — avoid scrubbing with coarse heavy-duty sponges.

For really stubborn deposits, place a cloth soaked in white vinegar over the deposits for several hours. Vinegar, which is a weak acid, can dissolve many of these deposits. After removing the cloth, a mild cleaner to wipe the faucet clean should finish the job.

* Minor Maintenance

Quality faucets from well-known companies should provide long-term performance with little maintenance. However, there are small measures that can be taken to keep your faucet functioning well.

Through normal use, and depending on the water conditions in your area, seats and springs experience wear and may need to be replaced. If you’re waking up to that drip, drip, drip of your faucet, you may be able to solve the problem at home, without calling a professional.

“Homeowners should always refer to the materials that came with their faucet,” advises Peterson. “At Delta, we have some components that are common to our faucets — such as a cam, packing, a ball, seats and springs — and the location and set-up of these depends on the specific faucet and repairs should be made accordingly.”

Before beginning work on a faucet, turn off the water supply and cover the sink drain so parts do not fall into it. Then, following the diagram in the user’s manual, locate the exposed screw and remove the faucet handle(s) to reveal the inner-works of the faucet. Inside, there are “seats,” the rubber ring parts. If they’ve been worn or are dirty, they need to be replaced. This can be done easily by purchasing replacements from a home improvement store. When buying replacement parts, make sure to select “genuine parts.” Imitation or “universal” parts can significantly reduce the performance of the faucet and void the manufacturer’s warranty.

“Whether it’s a popular pull-out style or two-handled faucet, choosing the best products from the beginning can help to stave off any repair headaches,” Peterson says. “Make sure to buy products with a lifetime faucet and finish limited warranty. Making the best decision at the onset provides a good foundation for carefree, confident use of your kitchen faucet.”

Delta Faucet Company offers a toll-free hotline directly to experts at (800) 345-DELTA (3358). The company also offers a free “Faucet Care and Maintenance” brochure via telephone or online at www.deltafaucet.com.

Courtesy of ARA Content

About the author:

Courtesy of ARA Content


Someone Spying?

Saturday, August 18th, 2007

Someone Spying? So are the Teddy Bear and the Potted Plant

See the cuddly teddy bear over on the shelf? Well, it sees you too. “Right here in the camera, behind the left eye.” said Marvin Badler, the owner of The Spy Mart a Monmouth County company dedicated to the proposition that what you don’t know can hurt you and what you do know can protect you from being caught off guard.

“There’s a wireless camera transmitter in here.” Mr. Badler said, holding the teddy bear in his arms and pointing to it’s furry little head. “ It can send a signal up to 300 feet away , so you don’t even need a wire to attach it to a VCR.

Mr. Badler a licensed Private investigator since 1961 and former chief investigator for the New York City Department of Correction, was demonstrating some of the item he sells from The Spy Mart’s showroom.
“See that planter over there.” Mr. Badler said, pointing in the direction of an ordinary-looking potted plant. “There’s a camera in the pot. We build it last week. I was shopping with my wife, I saw the planter and came up with the idea.”

Mr. Badler’s business is answer to a challenge: how do you find out what someone is up to without his finding out what are you up to first?
“Most of my customers are law enforcement types.” Mr. Badler said, referring to police, private detectives and prosecutors investigators. Investigators who come to avail themselfs of the latest in clandestine surveillance technology. But we also have a lot of private-sector people and businessman who come in because they want to record their own telephone conversation or because they’re afraid of their business are being bugged.”

Paramilitary Atmosphere

The Spy Mart, which Mr. Badler opened about two years ago, is on the second floor of an office building in Marlboro, New Jersey. Mr. Badler, a tall, burly man with a penchant for 10-gallon hats, also runs his private investigation and security business from the location. The atmosphere is decisively paramilitary, with a secretary and an assistant calling Mr. Badler “sir” in terse formal exchanges.

He instructed the secretary to call him on a telephone atop one of glass display cases that line the walls of the showroom. The phone rang , and Mr. Badler lifted the receiver. “This is a prototype.” he said, telling his assistant to pick up an extension in another room. A red light on the phone blinked on. “See? The phone went dead.” Mr. Badler said holding the receiver our for a visitor to verify that the phone was quite dead.” “What happened was, if I’m talking and somebody gets on the line with a listening device or comes in the room with a transmitter , the light goes on and the phone automatically disconnects the conversation.”
He intends to market the new telephone to other spy shop around the country. The price? About $750.00. Many of the devices in The Spy Mart showroom, including the phone that goes dead, are items Mr. Badler designed himself and then built out of components available at any well - stocked electronics store.

“This is a microphone in a button.” he said, holding out for inspection what appeared to be, well, a button with wire attached to it. “You can put it on a selves of your shirt and attached it to any tape recorder.” he said. “It’s battery powered, and you can change the actual button so it matches the buttons on your shirt.”

He then showed me a pen that, he said, has a tiny microphone inside. Even upon close inspection, nothing about the pen appeared unusual. “The microphone is behind that hole,” he said, indication a hold bout the size of a period at the end of this sentence. “It’s supersensitive, too.”he said, asserting that the tiny microphone is about 10 times more sensitive then the microphones built into microcassettee recorders now on the market.
“See the calculator?” he said, pointing to a credit-card-size calculator.
“That’s a transmitter. But it’s not for public use, only law enforcement. It’s not FCC approved”.

Mr. Badler’s clandestine eavesdropping devices fall into two general t for public use: hard-wired, like the shirt button microphone, which plugs into a microcassettee recorder, and wireless, like the calculator that transmits to an FM receiver some distance away.

Behind the Picture Frame

Some of the wireless transmitters, like the one that replaces an ordinary electric wall socket, can transmit up to a half mile away, drawing power from the house current. Others, which use tiny batteries for power and are about the same size as a sugar cube, transmit for a less distance but are handy for surreptitious placement in vases, behind picture frames and attached under tables and other furniture.

“Again,” Mr. Badler said, “these are for law enforcement, not for public use. It’s illegal to record audio unless you are a party to the conversation.”

But if that’s’ the case, who might use the teddy bear camera with a video camera for a brain? “Anybody,” Mr. Badler replied. It’s not illegal to videotape.”

In fact, he said, the teddy bear was designed for clients who wanted to be able to keep track of how a child’s nanny was treating the child when the parents weren’t home. The teddy bear was set on a high shelf in the chid’s room and connected to a video recorder locked in the parents room. The cost? “Around $1,000.00, not including the ,VCR.” Mr. Badler said. “And there are ways we can make them work in total darkness.” Mr. Badler pointed to what looked like a clock hung on a wall. He instructed his visitor to look at the a video monitor just underneath the clock. On the screen was an image of a confused reporter looking at himself looking at a video monitor. “Now watch this,” Mr. Badler said, switching off the office lights, The image on the video monitor dimmed slightly but remained clear and distinct. “All we do is introduce a small infrared light source - we can hide it anywhere in the room - and it will bounce around and illuminate the room like it was daylight.”

A regular customer of The Spy Mart, a private investigator who declined to give his name, described yet another product that make use on infrared light. “I bought infrared filters for the headlights on my car.” the investigator said, explaining that he used the filters while staking out errant spouses for divorce clients. “I sit in my car with a video camera , aim the headlights at the house or motel and wait. The infrared filters light up the place like it was daytime. I can see them, but they can’t see me.”

The investigator said The Spy Mart was more then a high-the toy store for real-life Sam Spades and amateur spies.

Marvin doesn’t just sell you things and send you out the door,” the man said. “He tells you how to use what you buy. He gives suggestions. You tell him what you want to do and he’ll figure out how to do it.”

And for those new to the business of espionage and counterespionage, Mr. Badler also offers a small library of arcane books with such titles as “How to Disappear Completely and Never be Found.” “Get Even: The Complete Book of Dirty Tricks,” “How the Underdog Gets Justice” and “Methods of Disguise.”

Though The Spy Mart caters to law enforcement officials, Mr. Badler said, a growing segment of his business involves executive and business manages concerned about employee theft and corporate espionage.

“We have a lot of small businesses installing hidden video systems,” he said, adding that it is illegal to install such equipment in areas where people are entitled to expect privacy, like dressing rooms and bathrooms.

Worries About Wiretapping

“We also sell lot of systems to people who think their businesses or home items he showed his offices are being bugged or wiretapped by the competition,” he said. “And we help people who want to record their telephone conversation. A lot of insurance brokers are now recording customer conversation, which is legal.”

Though the market for surveillance devices for law enforcement never seems to dry up, he said, the market among business customers tracks the economy.
“When things are bad out there for business, then business is good for me.” Mr. Badler said. “When the economy is bad, people are stealing more, and there are ad thins going on.”

One of the last items he showed his visitor was is personal favorite. “This is a bug detector,” he said, opening a case that contained a small electronic control panel. He took a small wand with a wire attached to it of the case and pointed the wand at the calculator, which really a hidden transmitter and was supposed to be virtually undetectable. The bug detector flashed and beeped and electronic warning.

“It’s one of my most popular items,”he said.

Badler is now on the web: http://www.thespymart.com & http://www.implexsecurityproducts.com

THE NEW YORK TIMES, JANUARY 30, 1994

Marvin Badler the founder is executive level experienced security and investigative expert with proven diversified experiences in: managed operations, applied automation and technical information systems, administrative, staff development, and supervisory skills. Career spans more then thirty-five years in both the private and government sectors, with increasing levels of professional responsibility to the highest level. The first American to be commissioned by the Israel Government as Security Consultant/Security Chief for El Al Israel Airlines throughout the USA.

A Review of Time Magazine

Saturday, August 18th, 2007

Since the computer revolution began it has been increasing
difficult to stay abreast of the really important news. If
information overload has you busy trying to sort the important
stories from the mundane then you probably should take a fresh
look at Time Magazine. From big story world events to what’s new
in science and industry, the economy, technology, sports, people
in the news, TV, movies and music, Time Magazine serves up the
information people need to stay informed. Time Magazine saves
you time by cutting through the information deluge and
delivering only the highest quality content.

Time Magazine makes a great gift because it is appreciated week
after week. Time Magazine is my first news source choice because
it delivers the greatest value for the money. Considering its
rich content, the magazine is truly bargain priced. With Time
Magazine you can consolidate your news gatering efforts into one
convenient weekly publication.

Time Magazine has a long and interesting history. The first copy
of Time U.S. was published on March 3, 1923, by co-founders
Briton Hadden and Henry Luce. Time Magazine has been criticized
for it’s tone, which some consider too light and carefree for
serious news reporting. The light tone goes all the way back to
Briton, who often teased Henry Luce and encouraged him to insure
that Time was fun to read. It’s obvious from the 30 million
subscribers that this formula works.

The complete review of TIME Magazine, including photographs, can
be found online at: http://magazines.canon.org.

©2005 Peach ePublishing, LLC

6 Things to Look For When Hiring a Copywriter

Saturday, August 18th, 2007

Avoid Mistakes When Hiring A Copywriter

You’ve done some research. You’ve found a copywriter who will talk to you on the phone, and you liked what you heard. You asked the tough questions got answers you feel comfortable with.

Now, how do you bring all this together and make that final decision about hiring this copywriter? This checklist should be helpful - here’s what to look for:

  1. Experience Level. It’s okay to hire a “newbie” – but be very careful. If you’re working with a “new” copywriter, you should get some kind of price break because you are, in effect, taking a gamble. On the other hand, if you hire a copywriter who has a proven track record, you should expect to pay more – and in most cases, it will be well worth the investment.

  2. Variety of Work. A copywriter who has written for a variety of industries and who has written different kinds of copy (white papers, sales letters, radio commercials, etc.) will have a richer palette to work from. That means you are more likely to get copy that is original in its approach and may “break through” the advertising clutter and get your copy read (and produce sales).

  3. Marketing Mindset. If you are hiring a copywriter to write a sales letter or other direct response copy – make sure your copywriter has a direct marketing “mindset”. What I mean is: the copywriter must understand and apply the principles of direct marketing. If your prospective copywriter got all “A’s” in English but doesn’t know who Jay Abraham or Robert Collier is, it’s time to find another copywriter.

  4. Professional Follow-up. Are you confident your copywriter will follow-up before, during, and after the copywriting process? A true professional will want to interview you in-depth before writing your copy, or at least have you fill out an extensive questionnaire and supply a copy of your product and other sales materials; will write several drafts before presenting you with the “first draft” (that’s why you should be suspicious of copy that comes back to you in 24-48 hours! How could a copywriter give your project the time and attention in deserves in just 2 days? Answer: they can’t.); and will follow up after your copy is delivered to make certain it’s working for you as you expected.

  5. Continuing Consulting. So many people pay an enormous sum for copywriting, only to be abandoned by their copywriter the moment their check clears (just ask my client Steve). Ask your copywriter if he or she will stand by you for the next 6 months (or even, as I do, 1 year) helping you make the best use of your copy. (As a reference: my Platinum Clients get one year of consulting with me after their copy is delivered; free membership in my Inner Circle Private Website; monthly tele-conference calls for one year; discounts on future copy projects; free educational materials; and many other benefits that go far beyond a mere “piece of copy”. Ask your copywriter if they provide something similar.)

  6. A Written Agreement. It’s in your best interest to get a written agreement that spells out exactly what you can expect from your copywriter. If no written agreement is offered – find a new copywriter.

What to Do Now

Review this document carefully before you hire any copywriter. Doing your homework now saves you large amounts of grief later on.

Interview any prospective copywriter on the phone before you engage their professional services. I’m often surprised at the number of my own clients who don’t want to talk on the phone before they send me money! Don’t you be like that: talk to your copywriter on the phone. Find out if this is really the person you want to be investing your time and money with.

Consider what you need from a copywriter; do you just need copy, or do you also need marketing savvy and know-how? If you hire a “copy only” writer, you may pay less; but if you need someone to help with the strategy and tactics that will bring in the largest possible profits, find a copywriter who offers more than “just copy”.

Take these steps, and you’re much more likely to hire the copywriter who will make you money - instead of the one who will make you sorry.

Ray Edwards - EzineArticles Expert Author

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Ray Edwards is a sought-after Copywriter and Marketing Consultant. Get a free critique of your marketing materials or copy (a $197 value) at http://RayEdwardsCopywriting.com.

Copyright © 2006 by Ray Edwards. All rights reserved. You may post this article on your website, or publish it in your newsletter, free of charge as long as you do so without altering its content in any way, and as long as you include the “About the Author” information. Other conditions may apply.

Get to the Point: What Do You Sell, and Why Would Anyone Want It?

Saturday, August 18th, 2007

What are you selling? If you’re already rambling about the benefits and features of your specific product, STOP RIGHT THERE! You’re getting way ahead of yourself. Think of all the things you sell before your product or service. There are many fundamental things that must happen before an actual sale is made:

• You research.

• You make contact.

• You set up an appointment.

• You give a powerful presentation.

• You set up a trial of your product.

Chances are you will have to go through most, if not all, of these steps with your prospect before they will seriously consider purchasing your product. All of these fundamental things can either be a step towards that wonderful sale, or a devastating roadblock. If you get stuck at one, you may never make it to the sale. You must see the sale as a broad picture and understand exactly where you are in its progress at any given time. You must have a clear objective of where you want to go and understand the motives that will make your prospect want to take the next step with you.

Sell your way from one point to the next

“Selling your way” to the next step doesn’t mean pushing your product on your prospect at the initial contact and not stopping for a breath of air until they decide to buy. That kind of pushiness will only make your prospect want to avoid you. You are only selling your way to the next point, not to the actual finish line . If you are only trying to get information from a gatekeeper, then sell them on giving you that information! If you are trying to set up an appointment, then sell the appointment! If you are trying to get your prospect to try your product, then sell the trial! Sell only what you need to sell to get you to your specific objective.

Know what motivates your prospect to take the next step

It’s more important to learn why customers buy than how salespeople sell. Knowing an individual’s specific motives is the key to creating a personalized approach. This will keep them interested in what you have to say and encourage them to follow your lead, taking them closer and closer to that sale. Get as much information as you can about the company, people and the SPECIFIC application of your product. Knowing your customers well will result in the understanding of why and how they would buy your product.

Different steps mean different motives

Being in tune to your customer’s motives means knowing what will motivate them at different points in the sales process.

For example, what motivates a person to listen to your presentation is different than what may motivate them to test your product. Let’s say that you are selling copiers, and you are correctly starting at the top of the organization by speaking with the CEO. Perhaps you left them a creative voicemail or an informative fax with ways to increase productivity. These may interest and motivate them to give you ten minutes of their time for a presentation. However, it may not motivate them to go through the time and effort of actually testing your product.

Different people mean different motives

Keep in mind that what motivates your prospect may also depend on their specific role or position within their company.

Trying to sell a copier to the CEO of a company (who rarely makes their own copies) is very different from selling it to someone who works in the front office (who has to continuously make copies). Chances are the CEO will be less impressed with the copier’s easy to use features and incredible speed. They will probably be more interested in its contribution to profitability and productiveness. Those who use the copier will probably appreciate the specific features more and will have the emotional desire to buy it. If the CEO is the decision maker, it is very wise for you to start there, because that person has the authority to actually purchase your product. However, that doesn’t mean that you should neglect the others in the company. The best way to use their motives to your advantage is to combine them! Suggest an appointment with the CEO and those who would frequently use your product. Addressing all of their needs and motives will stir up the excitement and emotion you’re looking for and combine the desire for the purchase with the authority to buy it! The only way to get closer to the sale is to know where you currently are in the sales process. Knowing where you stand helps you define a clear objective to get to the next step and helps you discover what will motivate your prospect to follow. By motivating them to take that next step, you will be leading them closer and closer to the sale!

Tom Richard - EzineArticles Expert Author

Tom Richard is the author of a weekly ezine on selling skills. To subscribe to this free ezine send a blank email to subscribe@tomrichard.com