Archive for September 29th, 2007

Your Website…Is YOU!

Saturday, September 29th, 2007

You are out shopping for healthy, designer food. You visit two health food stores. The first one is bright and cheerful: Its products are displayed pleasingly and its staff, with crisp, starched aprons on, are slim, friendly and helpful with smiles that twinkle. There is another health food store just across the road: Similar products. A fat, greasy-haired sweaty man, breath redolent of whisky, garlic and fermented cheese, egg stains on the front of his crumpled shirt, the middle of which strains to stay closed struggling to keeping its charge - a protruding belly - within, tired buttons at the ready to pop…comes to serve you.

You are your website: It is a reflection of who you are, your product, your service. Portray yourself as a trained, seasoned professional. Your website is the only contact your customers, potential and current, have with you. You must create an atmosphere that is pleasing to your buyers to make them want to stay and buy, and more importantly, to want to come back again and again. You want to aim for repeat business. The long and short of it is this: Your website can make or break your sales…and your business.

TRICKS OF THE TRADE
What secrets can you apply in the design of your website?

1. Surfability
Do your research by visiting several websites. Note what make them appealing, attractive or the opposite. Always remember that visitors to your site have one goal in mind: They are either seeking information or shopping for a product. Your goal is to give them what they want without their having to search for it. It is a cardinal rule to make your site easy to navigate. Ensure that all the information is relevant to your product/service. Convince visitors that they absolutely need your product to solve their problem(s).

2. The First Impression Lingers…The Importance of your Main Page
The main page has a very specific purpose: It is the store front of your website where your visitor lands and from where she/he will shop. Therefore, this page must load very quickly and be easy to view. This is the first contact with your customer: First impressions can either close a deal or…lose this same deal which has exactly the same potential.

Make things simple: Ensure that links are easily viewable by your visitors and that these links will navigate your visitors to where they wish to go. Very often, a great choice is the use of tables when deciding how to design the main page of your site. If your page takes more than ten seconds to load even on a 56k modem, your visitor will click away, through impatience, or to save time, seeking information or products elsewhere. To speed up the loading of your main page, it is advisable to avoid large, or excessive, graphics. Too many banners or special effects often also cause a page to load slowly.

3. Make your Website Appealing to, and Easy for, the Eyes
* Colours
Mild colors are your best bet. If your site is a content site where your visitor will be doing a lot of reading, it is a good idea to keep to black and white. You can add color when using tables as a means to brighen up the page. However, always remember to keep the overall look of the page professional and appealing to your target audience that will be visiting more often.

* Screen Resolutions
These vary among monitors. It is, therefore, good counsel to set the pixels to a standard 800×600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes.

* Browsers
Bear in mind that a lot of Internet users will not use the same browser as you. Therefore, make sure that your site looks as good on other browsers as it does on your own. You can do this by downloading several browsers through which to look at your page.

Be aware that the overall look of your website is to make it attractive to visitors, which in turn appeals to emotions and, therefore, lead to sales and to make money for you. The appearance of your site, if properly designed, can be an excellent marketing strategy for your product/service.

Helen Chow
ND, Dip. Herb., B. Sc.
Entrepreneur, Naturopath, Herbalist, Internet Home Business Entrepreneur

I am involved with Healthy Fusion Food, Naturopathy, Herbalism, Astrology, Travel, Writing and Internet Marketing.

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Causes Of Stretch Marks

Saturday, September 29th, 2007

Stretch marks are fine lines of thin stretched tissue that may appear on the body, often during rapid weight gain or pregnancy. Naturally, our skin is very flexible. However, during rapid growth, the production of collagen is disrupted (collagen is a protein found in our skin that makes up most of the connective tissue giving it a smooth texture). This leads to reddish lines on your skin with a rough texture that will eventually turn grayish or white before fading. Stretch marks can affect both men and women, however, they are more prevalent in women, especially during pregnancy.

Apart from pregnancy, often times people who are obese, people how have excess amounts of body fat, or even body builders can both develop stretch marks as a result of the rapid bodily changes that occur. Heredity can also play a role in the development of stretch marks. Some people are naturally born with dry skin that is less elastic than that of other people. In these instances, it will require less body change in a short period of time to develop stretch marks. Also, many steroids which are taken through contact with the skin can cause stretch marks in one’s body.

Stretch marks will eventually fade over time, although they will never naturally be removed from your skin. There are a few medical operations and products that you can use to help remove the stretch marks from your body, ranging from surgery to a variety of creams available which claim to help remove stretch marks. These operations and creams are very expensive and most of them are not very good or dangerous, so it is best to help reduce your chances of developing stretch marks in the first place.

This can be done by insuring that you are drinking a sufficient amount of water daily. It is also important not too drink excessive amounts of caffeine found in coffee, soda, and other drinks, as caffeine will help weaken the dermis, the layer of skin which gives it elasticity. Research has also shown that a healthy balanced diet helps reduce the chances of stretch marks.

Make sure that your diet includes protein rich food such as eggs, chicken, turkey, fish, milk, yogurt, and other dairy products. Zinc rich foods such as fish, as well as foods rich in vitamins will also help. A proper intake of fruits, vegetables, dairy and grain foods can all help reduce your chances of developing stretch marks.

Stretch Marks are a truly unfortunate condition. It is best that you make all attempts at avoiding them if possible. Try to be sure to maintain a healthy balanced diet and have a sufficient intake of water. There are certain times in your life where the chances of stretch marks are high and it is not feasible to avoid these because of circumstances, such as pregnancy. In these cases talk to a dermatologist (skin doctor) to determine what treatment is best for you if they do develop on your skin.

Bronia is a researcher and writer for www.skin-fresh.com a user guide to microdermabrasion,stretch mark removal and treatment,botox,chemical and skin peels,acne treatment and all non surgical cosmetic procedures.Visit Skin-Fresh for more information.

Post card printing is not just for tourism anymore

Saturday, September 29th, 2007

What is a flexible way to market or celebrate an occasion that
will impress those around you? It may sound silly, but finding a
good post card printing company can be of great help to you in
many ways.

You can market your business, celebrate an occasion in a custom
manner, or even remind business associates of meetings and
upcoming events. Custom post card printing is a service you
should certainly seek out and take advantage of.

If you are a business owner, you know that recognition is one of
the most valuable things you can have. You know that if people
know about you and recognize the name they are certainly more
likely to use your business.

This is where custom post card printing comes in. If you can
find a good company to print post cards for you, they make a
fantastic and inexpensive marketing tool. Send them out in mass
mailings, hand them out at local events, or post them on public
bulletin boards.

The way you get them out is up to you, but they are handy and
can be very informative. When having your customer post card
printing done, make sure you have a picture of you or your
business, the name, contact information, and maybe even some
sort of coupon to bring in the business. You will find it to be
a valuable tool, and the best part is that custom post card
printing is not all that expensive.

A second use for custom post card printing is to help with a
celebration. If you are throwing a birthday party for a friend
or relative or putting together an open house for someone’s
milestone anniversary, sending out post cards with the invite
can be easy and inexpensive.

Custom post card printing will allow you to put a picture of the
birthday person or happy couple on there along with the
information regarding the celebration. All without the
envelopes, the stenography, or any of the other hassles that can
come with such events. It isn’t as formal, but the ease of the
process will be appreciated by most.

Third, use your custom post card printing as a way to get out
reminders. In this age of emails, we sometimes forget how
effective a nice mailed reminder of an event, conference, or
important meeting can be.

If your dentist or doctor sends you post card reminders, why
shouldn’t you do the same for your business associates? Custom
post card printing isn’t expensive and it can assure you good
attendance.

Postcards are something you can make use of in your business,
personal life, or even business associations. By increasing
business, putting together a great party, or making sure there
are plenty of former customers at the conference you will see
that custom post card printing can be a huge help to you in your
life.

For comments and inquiries about the article visit
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