The LuxMob Info Tags

When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away in academia, not just for the past four years, but for most of my life.

I learned as much as I could about the fishing industry: working on boats, at the docks and in canneries. I learned that one of the popular techniques used by commercial fishing companies is to cast huge nets between ships miles
apart and drag them through the sea capturing anything unfortunate enough to get snarled. While this technique netted prolific amounts of fish, the vast majority of the catchcould not be sold at the market.

What a waste! Not only do these companies unnecessarily deplete a precious natural resource they also waste their valuable time and energy setting and hauling in nets and then sorting through their catch to identify and pluck marketable fish from the masses.

While large fishing companies can afford to expend their resources in such a manner, as a small business owner, you would be ill advised to follow such a path when fishing for new clients. Small business marketing tactics must be much more precise and efficient to be viable.

To continue our fishing example, consider a tribesman from a pacific island. Instead of employing large nets a tribal fisherman will stand and wait, knee deep in water known to be plentiful with the type of fish he seeks with only a
spear in hand. When a fish swims by he lunges with his spear and voila! Dinner is served, or at least caught. The tribesman’s method is highly efficient and effective.

The methods you employ when marketing your small business or professional service firm should minimize waste and maximize sales.

Are you using a marketing net or a marketing spear to find new customers?

Size Matters
A marketing net can take many forms. One of the most common forms of marketing with a net is investing in the belief that the larger the group you market to the better the chance of developing new business. This type of thinking
could not be farther removed from reality. You can much more effectively generate quality leads and sales by focusing your marketing efforts on a smaller yet highly specific audience.

If you’ve ever placed a display ad in your local newspaper, paid for banner advertising on a popular web site or paid for a radio or TV commercial only to be disappointed by a meager response there is good reason dissatisfaction.

While there were likely a few potential clients who saw or heard your ad the vast majority of those you reached simply had no need for your products or services. What’s more, those who might indeed have a need for your product or service were likely not actively seeking what you sell at the moment they saw your ad.

You can improve the response to your advertising by marketing to a smaller but more focused audience. Your ad will not only appear in front of those who have a need for what you sell, it will be seen by more people who are
actively seeking what you provide.

Take some time to identify periodicals and other ad vehicles that serve your market and fit your budget and then place your ads in front of a smaller but more specialized audience. You will sell more and get more for your advertising dollar.
It’s amazing what a spear can do.

Sharpness Matters Too
Even if you trade in your marketing net for a spear (focus your market) your marketing results may still be disappointing if your spear is dull - you may squarely hit a fish with the tip of your spear but if it is not sharp the fish may squirm away.

You can perpetually keep your spear sharp with an outstanding marketing message. Your marketing message should speak directly to your buyers and clearly communicate why they should buy from you. If it does not your future
customers won’t ever take notice of you, even if you are the ideal solution for their needs.

Many small business owners use a poor and ineffective marketing message because they do not fully appreciate the value of a good one. A strong marketing message will be noticed by those most likely to become your clients and will work to get your prospects to take the action you want them to take: visit your store or web site, contact you for more information and ultimately, buy from you.

Take some time to examine your marketing message. If you get the sense that it isn’t very focused, it probably isn’t. What words and phrases can you use to sharpen it up?

Move Your Marketing Forward
Get rid of your net and sharpen you spear. Even if you hate to fish or have never gone fishing, you’ll find yourself looking forward to every opportunity to wade into knee deep water.

ABOUT THE AUTHOR

Copyright 2005 Jeremy Cohen, Better Marketing Results. All rights reserved.
Marketing Coach, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his coaching services and free marketing guide: Jumpstart Marketing: More Profits, Clients and Success. Get the FREE guide at:
http://www.bettermarketingresults.com/marketing-services.asp

THETA SOUND

The Theta sound is used as a guide to the Theta brain levels. If you want to know how to hear an Alpha or Theta sound can modify your brain levels read The Alpha Centering Sound

Much lower than Alpha (7 to 14 cycles per second) it’s the Theta level (4 to 7 cycles per second), and we can receive great benefits by using this level.

Each time that we activate our mind, it seeks the first place where it can function deductively. If we are meditating at an Alpha level, when we activate it, the brain goes up to Beta, but if we activate it while being at the Theta levels, then it will only go up to Alpha, where we still are at deep levels

The Theta sound can also be used to practice the mind control exercises that are supposed to be done at Alpha level, because as the Theta sound pulses at exactly half the rate of Alpha, it’s easy for the brain to have one Alpha beat for every two beats of the Theta sound.

And since the Theta sound beats at a slower rate, the brain is attracted to a lower rate of pulsing, and makes it easier to remain at alpha.

WHAT FOR DO WE NEED THETA SOUND?

The problems that we want to correct with mind control techniques must be within our reach. Our mind needs to have enough information about a problem to be able to correct it, and if we have never reached the Theta level, then it is closed to us.

Every time that we enter into the Theta level with conscious awareness, that opens that level to us, and puts it within our reach.

And if you learn to master the Theta level, you will be able to control physical pain without taking medicines.

WHAT KIND OF PROBLEMS CAN WE REACH AT THETA LEVEL?

It is said that limiting belief systems could be rooted there because they are usually seeded at an early age.

If a 5 year old child is told that he is stupid, he will simply accept it, because at that age he is not able to react deductively. He loves his parents, he belief in his parents and he just records in his brain cells what his parents tell him.

At hat age, his overall predominant brain frequency will be 5 cycles per second (children frequencies are much slower than adults), so every impression will be made at a very low frequencies.

When those levels come within our reach, then we can program ourselves to reach our goals, and if the limiting belief is rooted in theta, our mind can correct it.

There’s another good reason to open up the Theta levels to our reach, and it is to be able to work over our biological intelligence.

While psychological health problems are rooted at Alpha level (ten cycles per second), biological health problems are rooted at Theta level (five cycles per second).

Theta level is the level that the hypnotists use to have teeth pulled, and even to have surgery, without the use anesthetics.

Our body know how to heal ourselves, but many times they need that we remove the interferences to healing to let nature take care of its natural course.

ORIENT AND THE THETA LEVEL

In mind control exercises we use Alpha level, but do the yogis use Alpha level?

No, they don’t. They use Theta level.

Alpha level is good for a mind that wants to be activated, but Theta level is the level desired for those that want to practice yoga’s passive meditation.

So if you want to practice yoga, if you want to work over your life’s argument or want to practice astral travel. Then you need to master the theta levels, and the easiest way to do it is to practice with my Theta Sound CD

Written by Dr. Roberto A. Bonomi

You will find all that you need to know about, self help, stress control, weight control, stop smoking, mind control, relax, motivation and meditation with subliminal messages at Dr. Bonomi’s web site: http://www.drbonomi.com

You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website.

This supposed “must have”, so the theory goes, is necessary because the search engines look at links to your website from other sites. The search engines then rank the importance of your site based upon the number of inbound links to you. The more inbound links, the higher the ranking on the search engines. Or so the common wisdom would dictate.

While I am not saying that linking doesn’t have its benefits, it is my belief that most SEOs over-emphasize the importance of this area. Ask yourself this…if my business sells domain names, why do I have a reciprocal link for www.nosehairtrimmers.com? How insipid do you think Google really is?

Besides the obvious amount of time that managing a linking program takes from other more important tasks, such as improving your site content, are you really getting any bang for your buck?

Ask yourself these questions:

* How many site visitors actually LOOK for your link partners as a resource?

* How many referrals are you getting from your link partner’s site a month?

* Can site visitors even FIND the links page without a GPS and a magnifying glass?

* Are you offering a benefit to your audience or just playing the “Search Engine Two-Step”?

I submit to you that a linking program can be more effective if you follow these guidelines:

* Keep your links within your “industry umbrella”.

* Linking to a site that has no advantage or benefit for your visitors shouldn’t be there.

* Make your links “findable” on your website and offer them as a value-added service.

* Organize your links into categories to enable quick searching.

* Limit the number of links and categories to those YOU would want to use.

Links can be a valuable tool if managed properly but I firmly believe you would be better served taking all the time you are now using for linking activities and use it to write better, fresher and more readable CONTENT.

Search algorithms change and evolve all the time. What worked yesterday to artificially inflate your search engine rankings will not necessarily work tomorrow. Google is already been said to be “de-weighting” the importance of linking and placing more importance on relevant content.

When this whole internet thing began there was an expression that sadly we don’t hear much anymore although it is truer today than ever before: Content Is King! Ergo: You had better possess the ability to tell a good story, regularly update your site and have relevant, thoughtful content. I don’t care how many links you have, without content you are just playing the game.

Remember; design your site to tell as good story because robots and spiders are not the only visitors to your website. Real live human beings might just show up one day looking for something to read!

Allan Gunnneson is the CEO of Gunner Web Group (http://www.gunnnerweb.com), a website design and marketing company based in Kansas.

Online reprint rights granted as long as the article is published in its entirety, including links (http://www.gunnerweb.com). Copyright © Gunner Web Group, 2005

There are many eBay scams out there to keep an eye out for when
you are buying or selling on eBay. This article will cover some
of the known and not so well known scams to be aware of. Whether
you’re a causal buyer or seller, or a professional on eBay, you
need to know about these scams so that you can take measures to
prevent or recognize if it’s happening to you.

Bid Shielding This scam is something you need to watch out for
as a seller on eBay. Basically the scam is run using two
separate eBay accounts. The scam works like this. You put your
item up for auction. Let’s say your item is worth $100 and you
have no reserve. The first bidder (scammer) comes along and bids
$5 on your item. Right after that, another bidder working with
the first bidder comes along and bids $200 on your item. Since
your item is only worth $100, you receive no more bids for the
duration of your auction. Right before your auction ends, the
first bidder backs out and cancels their bid, leaving the $5
bidder the winner, effectively shielding all other potential
bidders because of the $200 bid.

Because of the potential for this scam it is always good to have
a reserve on your auction. Also, I would put some sort of
disclaimer on your auction stating that if you suspect bid
shielding on your auction, you reserve the right to back out of
the sale. It’s always a good idea to keep an eye on your
auctions and watch for this type of behavior. If you suspect
this is happening to you, be sure to report the parties involved
to eBay right away.

Wholesale List Scam This scam takes advantage of the fact that
many people don’t pay close attention or read the fine print on
an auction. This scam is targeted at buyers who are looking for
deals on electronics and technological items on eBay. The
wholesale list scam is basically an auction that looks like the
seller is offering a great deal on a product like an iPod for
example. They may have a buy now price of $40 for an iPod that
is worth $150. However, if you actually read the fine print on
the auction, you will find that you are not really buying the
iPod. In fact you are purchasing a wholesale list.

To avoid this scam, just be sure that you read the entire
details of the auction before making a bid or a purchase.
Basically, just use common sense. If it looks too good to be
true, it probably is, so read the auction carefully.

Bad Check Scam This eBay scam is exactly what it sounds like.
The bad check scam is simple. Someone purchases your item and
sends you a check as payment. You receive the check, and send
out the item. However, 2 weeks later you find out the check
bounces and now you are out your item and the money.

To avoid this, simply do not send out any products until the
check has cleared.

Spoof eBay Emails This eBay scam is an attempt to get your
personal information and/or eBay account information. Basically
the scammer sends you an email that looks like it’s from eBay.
The email may direct you to a website (that also looks like
eBay) where it asks to you verify your information. In reality,
the website is created by the scammer to collect your personal
information and use it for identity theft. The scammers can be
very tricky and make everything look very official.

To avoid this scam, you need to be wary of any emails that you
get. The first thing you need to check is the email header.
Emails from eBay, will have “@ebay.com” as the last part of the
senders email. Also any links that are in the email may be
directing you somewhere other than where they say they are. Also
copy and paste the links into your browser, and only visit
official links that start with “www.ebay.com”. If anything seems
suspicious to you, forward the email to eBay and wait for their
response. They will let you know if it’s legitimate or not.

In conclusion, most people you run into on eBay are good honest
people and not out to scam you. You may do business on eBay for
years and never run into any of this. However, occasionally
these things do happen so it’s important to use common sense and
use your best judgment when it comes to this stuff. Just be
aware that it can happen, and take the necessary precautions and
you will be fine. There’s a lot of money to be made on eBay, so
don’t let anything scare you off. Keep yourself armed with
knowledge and information and you will be successful out there
in the auction world!