Archive for January 3rd, 2008

The Power of a Referral Script

Thursday, January 3rd, 2008

The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.

Have you ever heard of Amazon.com, Bluemountain Cards, or Hotmail? Of course you have! Why? Because the all use varying degrees of the above mentioned marketing techniques. In particular, they use viral marketing.

How can you use viral marketing?

With referral scripts!

First of all, you need to make sure that your ezine has a referral, ‘Tell a Friend’ link in each and every issue. You can say something like:

“If you enjoy our newsletter a think a friend might also benefit from it, please click here.”

or

“Please help us share our message with others by telling a friend. It’s easy, just click here.”

The ‘click here’ should be a hyper link to a web page with your referral script. You can find free referral scripts on various sites such as http://www.bignosebird.com or http://www.hotscripts.com. I use an amazing script that I had put together by a programmer. It cost me $1,600 but you can use it for free and make money while doing so — no kidding. It is easy to implement. You can see how it works by visiting http://www.listopt.com and clicking on the ‘Tell a Friend’ link. If you want to use it too, go to: http://listopt.com/affiliate_taf.html

There are other third party referral services out there such as http://www.recommend-it.com that are VERY easy to use and offer your readers incentives of $10,000 to tell a friend. The down side is that it is not as professional looking when you use a third party.

So get out there and set up a tell-a-friend script now and get those word of mouth referrals via one of the best viral marketing techniques available.

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About The Author

Glen Hopkins is the director of ListOpt Publications Inc. If you’re looking to build your newsletter subscriber base quickly, easily and inexpensively, visit Glen at: http://www.listopt.com and learn what hundreds of other publishers are saying about ListOpt’s amazing List Builder service.

Lyme Disease - “The Great Imitator” on the Rise

Thursday, January 3rd, 2008

Lyme disease is a multistage illness that attacks multiple systems in the body. Symptoms present as hundreds of other conditions including rheumatoid arthritis, multiple sclerosis and fibromyalgia. Although widely known as presenting with a bullseye rash, a significant percentage of Lyme patients never develop the rash and instead complain of arthritic symptoms. Medical misdiagnoses are typical and even when a patient does get tested, test results are often unreliable. These factors have prolonged and intensified suffering that early diagnosis and treatment could have prevented.

Bacteria called spirochetes are responsible for the symptoms of Lyme disease. Spirochetes are pleomorphic; they can appear as two or more completely different organisms. This makes both diagnosis and treatment tricky because they are capable of shape-shifting and can fool both the body’s immune system and the antibiotics deployed to destroy them.

Whether Lyme disease sufferers choose conventional medicine or a more integrative, natural approach, the jury is still out on how best to treat the disease. Controversy over treatment fiercely divides the medical community, frequently leaving the patients in a quandary about choosing a path to health.

Literati stars Amy Tan and Rebecca Wells, among others, have suffered the alarming and severe effects of Lyme disease, as well as the utter frustration and danger of misdiagnoses. In May, 2005, “Literati with Lyme,” featuring Tan, Meg Cabot, E. Jean Carroll and others appeared at New York University in a benefit for the Lyme Disease Association. In a presentation with Lyme disease expert physicians Brian Fallon and Joseph Burrascano, Jr., they discussed how the disease affected their work and their lives.

The writers rallied in their need to communicate to the American medical community the disturbing rise of this destructive disease. While many Lyme-illiterate doctors misdiagnose or tell patients their symptoms are all in their head, infection from Lyme disease climbs the charts. 20,000 - 22,000 new cases are reported annually in the U.S., up forty times the rate in 1982.

On July 25, 2005, Senior Senator Christopher Dodd (D-CT) introduced the Lyme and Tick-Borne Disease Prevention, Education, and Research Act. If approved, the bill would fund and coordinate research on Lyme disease in the amount of $100 billion dollars annually. A large percentage of newly reported Lyme disease cases are in Connecticut, and the disease is named after the town of Lyme, Connecticut, where the first cases appeared in 1975. Though Lyme disease is often associated with the east coast or the Pacific Northwest, disease carrying ticks have been identified in every state.

As Dr Tod Thoring, N.D., of Pacific Natural Medicine and Skin Care Centre in Arroyo Grande, California, put it, “the medical community is in its infancy in learning about this disease.”

Long-term prognosis for recovery seems to be better if the disease is caught and treated early on. Complications arise when patients’ symptoms, which can often be bizarre, are dismissed or ignored by medical doctors who are simply uninformed about the dangers and increase of this endemic illness….

Suzanne Arthur is a freelance writer, educator and Internet entrepreneur. You can learn more about how Suzanne beat Lyme disease at http://www.lyme-disease-research-database.com.

The rest of this article and many more on Lyme disease can be found at
http://www.lyme-disease-research-database.com.

Financial Planning (Only Necessary If You Are Still Breathing)

Thursday, January 3rd, 2008

If you, like most people, have not seriously considered what steps you should take for planning your finances and are now planning on buying a house, getting married or having children, you will do well to read David Chilton’s book ‘The Wealthy Barber’.

It will not matter if you have never heard of a mutual fund or even balanced your checkbook. If dry financial reading is not up your alley, you will STILL find ‘the Wealthy Barber’ easy reading. It will have you fluent in financial planning in weeks.

The key to David Chilton’s success with his book is that it is written as a story, rather than a manual. You follow three 30ish individuals as they build their financial houses from scratch. They get their information from one of the most knowledgeable and financially secure individuals in town - the barber.

The gem of this story lies in the fact that the barber shows how income is not the biggest factor in planning for financial prosperity - proper planning is. And you can have your own finances in order by reading and applying the tasks he assigns his ’students’ while they visit for their monthly trim.

‘The Wealthy Barber’ has been favorably commented on by newspapers and financial reviewers because it does not stress budget or a reduced standard of living. It is these steps which often sabotage the best intentions of individuals. The sooner the methods are applied, the easier it will be to see their effects while maintaining your lifestyle, but it is always better to start now than not start at all.

‘The Globe and Mail’ calls ‘The Wealthy Barber’ “…a perfect gift for young couples trying to live comfortably and save money in an increasingly tough world”. Is that not a gift worth receiving?

‘The Wealthy Barber’ will show you how to plan for your retirement, save for large purchases or future needs, invest, protect your family and avoid being victimized by financial blunders by exposing some financial products and services which you may not need, but are sure to be sold.

Although the story is set in a Canadian town, the general methods and training provide a valuable education in personal financial planning.

Having a clear understanding of your financial situation and preparing a plan is no longer a mystery. Although some decisions require the guidance of an expert, arming yourself with the right questions and basic knowledge will ensure your best financial outcome.

In today’s world financial education is often sorely lacking. Taking steps to educate yourself, and pass that education on to your children will protect your family and provide an abundance whether you are current millionaires or not.

James Louis writes about things that impact our society. A long time investor, he likes to share his experience and insights. One of the subjects he writes about often is annuities. For more information visit:
http://www.annuities-info.com