March 24, 2008

What Has Networking Got To Do With Joint Ventures?

Filed under: School of Social Sites — admin @ 6:49 am

What has networking got to do with joint ventures? “PLENTY” is the short answer to this question.

Networking is a very important element of joint venture marketing because the more you network, the more you meet potential partners and build relationships that lead to profitable joint ventures.

Your network of business associates, vendors, family and friends, plays a big part when it comes to implementing your joint venture marketing strategy. This is because the most successful partnerships are with people you know, like and trust, and vice versa.

Of course, many profitable joint ventures have taken place between partners that have not known each other for long, but any “cold” contact you meet would need time to evaluate your character and your business, before committing to a partnership with you. Sometimes this could take a few weeks, and other times it may take up to a year.

Before joining organizations or associations in your markets, do your homework to identify which ones are most likely to produce results aligned with your business goals.
Make sure you keep in close contact with those in your network. Send thank you cards, meet for lunch, make brief phone calls, remember birthdays, and ask them to subscribe to your newsletter.

Here are ten places to start with, on your networking journey to lucrative joint venture partnerships:

1. Live Seminars and Conferences

2. Breakfast Meeting Groups

3. Trade Shows and Exhibitions

4. Membership Associations

5. Introductions made through your business associates and vendors

6. Online discussion groups and forums within your industry

7. Live Training Courses

8. On Your Travels e.g. on the airplane or train

9. Interactive TeleSeminars and TeleBootcamps

10. Other Networking Events e.g. at business parties

The size and quality of your network determines your income. The more valuable contacts you have in your network, the more lucrative your joint venture projects would be. Build a profitable network, and increasing your net worth would be easier than you think.

Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as the resource box at the end is included unaltered.

Habiba Abubakar, a.k.a. The Profit Diva, specializes in helping small business owners who are struggling to increase their client base and are tired of earning mediocre profits. The tips in this article have been excerpted from her home-study program, “Joint Venture Profits For Small Business Owners.”

To learn more about this step-by-step program, and to sign up for your FREE copy of her revealing Mini eCourse, “The Easiest Way To Skyrocket Your Profits In 90 Days Or Less,” visit http://www.profitdiva.com

March 18, 2008

Talk Isn’t Cheap

Filed under: School of Social Sites — admin @ 4:08 pm

The most successful organizations have good communication skills. Survey after survey bears this out. Poor communication skills are often cited in employee surveys as a reason for poor morale and performance.

Having been in the business of building organizational communication skills for more than 25 years, I’ve seen firsthand the positive impact these skills can have upon a company. Speaking with respect and active listening are so important that I don’t understand why more organizations don’t teach these important skills. They can truly differentiate you from your competitors and give you a decided advantage in the marketplace.

In a recent article in Chief Learning Officer, our friend and client, Randy Hall from Pfizer Animal Health, had some interesting things to say about our Excellence in Speaking Institute and its impact upon his company. Here’s an excerpt from that article:

“During Ty’s course, you’re probably on your feet 15 to 18 times in front of your peers or a group of folks that you’re in the course with, presenting to them. Even if you are uncomfortable the first couple of times, by the time you’ve done that over and over the fear starts to fade and the confidence starts to come in,” said Randy Hall, global director of learning and development, Pfizer Inc. Animal Health Group. “The other thing is the coaching (participants) get. They get one-on-one, very specific coaching during the class that allows them to address whichever areas of their communication skills need the most work.” These improvement areas depend on how participants present to other people and could include lack of clarity, inability to quickly get to the point, incorrect use of body language or other habits that detract from the messenger and the message being delivered.”

Hall added that Pfizer had a real business need: getting people to communicate effectively in various situations-from one-on-one conversations to group meetings. After going through a pilot of Boyd’s class with his peers, Hall said the course was so impressive that Pfizer Animal Health Group now requires every new sales representative and manager to go through it. “These folks communicate for a living, and what Ty and his team enable them to do is lose or at least diminish their fear of the process,” Hall explained. “They feel more comfortable and confident in front of small or large groups of people, and we believe that it helps them engage more in every area of their business. He’s been a great business partner with us, and the demand for the course is what drove it. People aren’t going because I say so. They’re going because they’re hearing word-of-mouth out there on the street that this is something that really helps them get better at their jobs. They want to be there.”

Are your people communicating effectively inside and outside the organization? Shouldn’t they be?

EzineArticles Expert Author Ty Boyd

Ty Boyd, CEO of Ty Boyd Executive Learning Systems, is in the Broadcast Hall of Fame and the Speakers Hall of Fame. He has taught presentation skills to Fortune 1000 executives in more than 34 countries. His Excellence In Speaking Institute celebrates its 25th anniversary in 2005.

February 2, 2008

How to Find Participants for a Trial Run

Filed under: School of Social Sites — admin @ 10:18 am

Why is a network meeting the best place to get participants for a trial run?

We talked about taking a booth at a networking event, or at least sharing a booth. The booth has to be more than informational in order to help you move your product or service. I have been to many networking events and have walked by hundreds of booths trying to figure out if what they offer applies to me as a business or as a consumer. The most common thing I see is a table with information, a place to put a business card for a draw (collecting their own mailing list) and a series of brochures that I will likely toss when I get home. It is how you get around the typical table at an event that is important. First, most people sit behind the table and offer information. They barely move until you go to take some information and then they pounce all over you. If you want to attract more attention to what you are doing, you must move from behind the table and be extremely interactive with those taking a glance at your wares.

Second, at most booths the participants must take the information from the table without much explanation. It is better to have something that is interactive so that the participant is actually a real participant in your offering. This method will certainly gain their interest in a different way.

Once you have the attention of networking event attendees, you will find more people will want to know what is going on. You have now motivated the audience to sign-up for a trial run and you are able to give them a memory that will last.

Bette Daoust, Ph.D. - EzineArticles Expert Author

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

December 16, 2007

Expand Your Business Using Venture Capital

Filed under: School of Social Sites — admin @ 5:42 am

Venture capital is a possible source of funding for new,
relatively unproven enterprises that appear to have
promising futures. However, such money is often hard to
come by.

Be realistic in your quest for venture capital. Venture
capital firms expect a business to be able to return their
investment not only with interest, but with a large profit.

Many venture capital firms are affiliated with banks,
insurance companies, other financial institutions and large
corporations. Some are owned by individuals or private
groups of investors and a few are publicly held.

Once you accept venture capital, you have relinquished some
of your autonomy and accepted the understanding that the
venture capital firm will take a large share of the profits
you earn.

As an entrepreneur, you should understand the nature of a
vendor firm, before pursuing this as a financing source.
This type of investor expects a projected return on
Investment that is directly related to risk.

The greater the risk, the greater the return expected.
Typically however, an investment firm will not be
interested in getting involved with a new firm until the
business has established itself in some way, so the risk
factor can be determined.

The venture capital firm and its interest usually depends
upon the stage of the new firm’s development. Once the new
firm has established itself and has a working
organizational structure, a viable business plan and start
up arrangement a venture capital firm may be interested.

However, some firms prefer a later stage of new business
development, perhaps when the new company is in its second
or third round growth state and needs more capital either
to carry out expansion plans or to tide it over until a
merger or public offering carries it to the next stage of
corporate growth.

A company’s business plan serves as the primary analytical
tool for the venture capitalist. In analyzing the plan, a
venture capital firm would most likely focus on three
features.

The product or service- Investors seek product or service
innovations that give the company a strong competitive
advantage. A new idea, backed by market surveys measuring
the appeal of the product or service and its potential
market may be tempting to such investors.

Management capability- No matter how good your product or
how innovative your service, the quality and experience of
the management is a key factor in the success of your
business. The astute investor is well aware of this and
looks for solid evidence of such skill.

The industry’s growth- Investors also want to be sure that
your products or services is in a growth field. A
significant or revolutionary product improvement, by
itself, may not have appeal in a declining product or
service category.

Most venture capitalists purchase common or convertible
stock rather than burden the fledgling enterprise with
interest payments on debt or debentures. They may possibly
want more than 50 percent ownership.

Additionally, while the venture capitalists may insist on
sitting on the Board of Directors or offering management
and technical advice, they are rarely interested in the day
to day management of the enterprise, unless its survival
and their investment is at stake.

Keep in mind that the minimum investment is generally from
$25,000-$1,000,000, but investment ceilings are almost
unlimited.

You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it’s entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com

——————————–

Expand Your Business using Venture Capital
By Abe Cherian
Copyright © 2005

Abe Cherian is the founder of Multiple Stream Media,
a leading performance-based Internet advertising
company dedicated in helping small businesses create
online presence, brand recognition and online automation.
Main company web site: http://www.multiplestreammktg.com

Abe Cherian’s online automation system has helped
thousands of marketers online build, manage and grow
their business. Learn how it can benefit you too.

November 5, 2007

Joint Ventures For Increased Profits

Filed under: School of Social Sites — admin @ 9:20 am

It was a revelation for me to come to the conclusion
that not all marketers online are my competition.
It was a 180 degree shift in thinking which prompted
me to join up with another marketer and work together
to improve both of our profits.

Joint venture was one of the big buzzwords (phrases)
of 2005, and since I tried it for myself, I can now
understand why. Previous to doing my first Joint
venture (or JV as us marketers like to call them) I
looked at anyone who was selling anything online as
competition, someone to beat to the sale.

It was a few months ago, Joe Hebert asked me to work
with him on a project, and when we got talking,
his idea was one which I had already started but
put on the backburner, namely a membership site.

Joe had a lot of resources which I’d needed,
including a great webhosting deal, and loads of
information products to put into a membership
site. I had a domain name (monthlyinfoproducts.com)
and all the site layout, and graphics ready to go.
The reason I hadn’t gone further is because I didn’t
have the capital to add what I thought would be
enough products to the site, which my new partner
did. I also didn’t have the time to upload all
the products, my new Joint venture partner did.

My JV partner didn’t have an email list to promote
a new venture to, and didn’t have the knowledge to
get the scripts running to make the site automated.
I had those skills, and resources, so we teamed up.

In just a few days we had a new membership site
at http://www.monthlyinfoproducts.com , up
and running and taking orders. Joe took care of the
hosting and products, I took care of the design and
promoting to a warm prospect list. Together we are
making it work, where singly we had both struggled.

Now look at your own marketing, and online activities
and see if you have some way in which a joint venture
with someone could benefit your business.
Maybe you need someone who can setup a script, or
website, or you have some ideas which need a
particular talent you don’t have, you can barter
with someone else who has what you need to make a
profitable partnership which works for both of you
without paying out hard cash for it.

Don’t make the mistake I made, see everyone as a
potential partner in profit, instead of an opponent
to defeat. Start doing some joint ventures, you
won’t necessarily halve your profits, and you may
well make more by sharing the work with someone.

Douglas Titchmarsh and Joe Hebert run several sites
including http://dawghost.com ,
http://www.thediscountebookstore.com and their
joint venture http://www.monthlyinfoproducts.com

October 25, 2007

Business Networking Tip Number 239: Wear A Name Tag

Filed under: School of Social Sites — admin @ 11:06 pm

A few years ago I attended a business networking function through my local chapter of BNI (Business Networking International). Upon entering the room there was a desk with tags that you can write your name on and wear. It wasn’t mandatory and not everybody did it. But I did. I wrote my name, Tino Buntic, and my occupation, Home & Auto Insurance Broker. I wanted everybody I would meet to know who I was and what I did.

This name tag worked unexpected wonders. As I walked around and mingled I had people approach me. They would call me by name and say things like “Tino, you’re an insurance broker? What a coincidence; my auto insurance policy is coming up for renewal and I was about to search for quotes. I want a better rate than what I’m paying now.” I must have done at least ten quotes just for people that approached me that night. Not only that, I also was approached by a used car salesman that wanted to network with me because he needed a reliable insurance broker to refer his clients to. I ended up doing business with this gentleman for the following two years after that, until he moved to another state. During those two years he had referred dozens and dozens of clients to me. That one contact provided me with many closed sales that I otherwise would not have had.

I’ve attended a few business networking functions prior to this night but none were as successful. The reason being is that I had never bothered to wear a name tag. I had to approach people myself to start conversations and hand out business cards. It is easier to have people approach you than it is for you to approach others.

Wearing a name tag at business networking events works; it will allow you to gain more contacts and referrals. You should always wear one. Bring your own in case they do not provide them at the event. Not only that, you should also wear name tags at trade shows for the exact same reasons.

Tino Buntic created http://www.trade-pals.com, a different type of business networking website. It is a directory of business professionals, entrepreneurs, freelancers, and salespeople. It provides free B2B and B2C sales leads without cold calling.

Tino Buntic - EzineArticles Expert Author
October 3, 2007

Networking Groups Go Virtual

Filed under: School of Social Sites — admin @ 10:57 pm

Many of you have asked me how to make new contacts to sell your products and services. As always, I have told you the very best way to meet new business contacts is to network, network, network. Of course we are excited about showing you 100’s of different ways to network every day to generate business leads, but now I am also very pleased to tell you about virtual versions of a referral network!

What you need to know about the new virtual referral groups:

A virtual network is like any other network or leads group, but we meet and communicate through the Internet instead of meeting at a restaurant for our meetings.

We use a revolutionary service called voice conference rooms that allow us to meet online, share our business web sites, live voice conversations and give and receive referrals. We can even record the meetings for members who cannot attend.

This system also gives you a reason to contact virtually every business in your city to make new contacts and new friends. I’ll explain more about that in a minute.

How to join our referral group:

Networking groups usually accept one representative from each zip code for respective business type - e.g. banker, car salesperson, financial consultant.

What virtual referral groups do:

We meet 1-3 times per week through our virtual office here on the Internet. Once in the room we learn about each other, our businesses, what type of leads we need for our business, and most importantly, we exchange leads with all the members.

Here are the specific steps each meeting will take.

1. Interested parties log into the community room that represents their zip code. The goal is to have one person present from every industry. For example, each group will have one accountant, one web site developer, one insurance agent, one tax advisor, one carpet sales company, etc. That way, we have up to 35 different businesses represented.

2. The meeting is called to order.

3. New members are introduced and welcomed.

4. An informal networking period allows member to “Mill about the room,” and meet the other members of the group for networking purposes. This lasts 10 minutes.

5. Each person takes a turn to stand up (takes control of the microphone and web browser) and talk about his/her business for 1-5 minutes. The speaker can show a power point presentation or even take all member to their web page to show off products or services or sign members up for a free newsletter or whatever.

6. New members have an opportunity to talk about their business, and what type of business referrals they desire for their business.

7. Each person gives their referrals to other members for the day.

8. A guest speaker talks about his topic of expertise. This could be his business or a presentation on how to increase business or other business related topics.

Again, presentations can be a voice presentation, a voice presentation with visits to web pages on the Internet, or even power point presentations.

9. A question and answer session about the virtual referral network is offered.

10. The next meeting is scheduled.

11. The meeting is adjourned until the next meeting is called.

What you need to participate:

- Access to the Internet.
- Speakers to listen to the meeting.
- A microphone to talk to the rest of the members.

Again, in addition to the convenience of meeting from your home or office computer, you will:

Save time.
Save gas to travel.
Save expense of a meal.
Save the tip for the meal at the meeting.
Be able to be as casual as you like. Best of all, because everyone saves the time of traveling, you can spend more time talking about your respective business, how to build more paying business for your businesses, and to make more referrals

My best business ideas to you,
John Davin

Copyright (C) 2005 John Davin All rights reserved

About the author:

John Davin is a home based author and business consultant.
You can reach him at his web site, http://www.freebusinessplans.info
for his books and online business seminars.

September 26, 2007

Are You Sitting With The Right Company?

Filed under: School of Social Sites — admin @ 9:11 am

When I walked into Dallas’s famous Y.O. Ranch Steakhouse, all I wanted to do was to enjoy my New York Strip steak, relax and quietly review my notes for the following day’s speech. Little did I know that a valuable business lesson awaited me at the table.

The only other customer in the bar was a guy sitting in the corner pounding away on his laptop. He didn’t look up when I walked in. The bartender on the other hand noticed my nametag when I arrived and yelled, “Hey Scott! Grab a stool and have a drink!”

I walked over as he flung a coaster down and said, “What’ll you have?”

“Actually,” I said, looking at that man in corner, “I have some work to do. Is it cool if I grab one of those corner tables over there?”

“Sure, sit wherever you want,” he said.

I sat down at the table caddy-corner from Mr. Laptop. He had one of the new Apple G5’s. Nice computer, I thought. Briefly peering over at his screen, I saw that he was working online.

“Excuse me, but do you get high speed access in this bar?” I asked.

“Yeah! I’m set up with a wireless system. And it’s nice because I’d rather work here than in my hotel room.”

“Oh yeah, I know the feeling,” I replied. “That’s why I came here too.”

Pointing down at my nametag, he asked what convention I was attending. I smiled and told him, “Actually I always wear a nametag. It makes people friendlier and more approachable.” He chuckled, as most people often do when I give them my standard answer to this frequently asked question.

“Well Scott, it certainly worked on me! My name is Joachin. It’s nice to meet you.”

Joachin was a tech consultant from Orange County. He also flew in for the day to give a speech to one of his clients. Not surprisingly, we clicked instantly! And for the next hour, Joachin and I had one of those rare stranger conversations that covered just about every topic you could imagine. It was like we were old friends! And both of us seemed to have forgotten all about the work we’d each brought to the restaurant.

God I love it when that happens, I thought.

The more we got to know each other, the more it felt like our conversation could have lasted for hours. But it was getting late, and we both had big days ahead of us. So, after exchanging business cards and agreeing to drop each other a line sometime, Joachin left and returned to his hotel.

Wow! I’m so glad I talked to that guy! I said as I grabbed the notes for my speech. And as I took another bite of my steak, I also thought to myself, now wait a sec – something just happened here…

One of the principles of communication I often discuss in my workshops and books is called “Sitting With The Right Company.” This idea reminds us that every new encounter represents a choice. For instance, we can walk into a meeting, a party or even a restaurant and immediately seek out the easy seat. That seat could mean sitting all by ourselves or perhaps with a group of people we already know.

You’ll notice this will happen a lot at networking functions. Employees from the same company – who work together 8 hours a day, 5 days a week, 50 weeks a year – will always sit together.

Because it’s comfortable.

But sometimes, a temporary sacrifice in comfort is worth the value of the conversation that otherwise would not have existed. Sometimes you’ve just got to throw yourself out there. Sometimes you’ve got to break the silence and step onto the front porch of someone new.

Because you just never know. You never know whom you will meet, what you will learn or how it will reciprocate. Unfortunately, too many people are held captive by this comfort. And it is those people who are missing out on opportunities to enhance the net worth of their social capital. Sure, it’s easier to talk to people we already know. But there’s also something to be said for digging your well before you’re thirsty.

After I paid my check and hopped back into the cab, you couldn’t wipe the smile off my face. The cab driver probably thought I was drunk! But for some reason, the conversation I had with Joachin gave me more energy than the seven dinner rolls I’d just eaten!

And MAN that was beautiful.

Now, will we become life long friends? I doubt it. Business associates? Certainly, that’s a possibility. But…will we either of us regret spending our meal talking and connecting with an exciting new person instead of sitting alone in a corner burying our noses in work?

No way. And in the end…

I was SO glad I didn’t sit at the bar.
I was SO glad I didn’t work on my speech.
And I was SO glad I DID sit with the right company.

EzineArticles Expert Author Scott Ginsberg

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, “The World’s Foremost Expert on Nametags” and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.

September 9, 2007

Build an Internet and Network Marketing Business by Cracking The Millionaire Code - Part 4

Filed under: School of Social Sites — admin @ 7:49 am

The 7 steps to 7 figures

Let’s look today at one of the seven steps you’ll need to take to achieve seven figure earnings. The bad news is you need to take them all no matter how much you desire to earn so you might as well go for the 7. Right?

If you could plug into the power of an Internet and Networking system that will train your team to become serious marketers while you are on the golf course, would your handicap come down?

The best kept secret in Network Marketing and Internet Marketing is that it is the systems that make fortunes. The problem is most don’t work. In fact 95% don’t work.

How do we know that?

Simple, 95% of people make no money on the Internet or in Networking.

What difference would it make to the current failure rate in the industry if the “manager or Webmaster in training” was to be up to speed in hours, had a campaign and action plan in place on the first day and didn’t need to know the first thing about the product, pay plan or the system to secure his first customer and rep?

Would that make a difference to the morale and general well being of new or experienced people and would they have the confidence to let others know what they found?

Would they get straight onto the Internet and share a remarkable business system with their customers and help grow their teams – would the enthusiasm spread?

And if this system was dynamic and had new techniques and tactics added as technology and the World in general moved forward, would this create more than 5% success in our industry IRRESPECTIVE of the product.

So let’s crack the first of the 7 steps to seven figures.

In Internet Marketing, personal relationships are not built on the phone or at business opportunity meetings or on 3 way calls or conference calls – they are built on trust. Here’s what I mean!

I’ve just clicked onto Outlook to check a couple of facts and here they are!

There are over 220 e-mails from Arman Morin, 125 from Yanik Silver, 100 from Frank Kern and so on and so on – they are leading Internet Marketers.

There are 290 e-mails from top producers in the top 3 Network Marketing Companies I am still working with and over 1000 from various other experts. Why?

Because I trust them. I trust them to sell me great programs: I trust them because they are honest people and they’ve won my confidence – but I have not spoken to all of these people – I’ve not attended meetings and conference calls with all of then – but I trust them anyway. That’s the power of the Internet – now If I wanted to talk with any of them I could and I’ve no doubt they would sell me more, but I didn’t need to for them to win my confidence.

I’m in dozens of affiliate programs also, but for different reasons. I’m also in dozens of different newsgroups and speciality web forums. Why?

Well simply this – if I want to produce a really killer e-mail, guess what I do?

If I need a really massive boost to earnings, guess where I look and who I e-mail with the killer e-mail.

Yep – you are beginning to see the way this thing works. It’s not about how much you spend on leads and ads or how many people you call, it’s about working smart and using every tool there is to market professionally. It’s about using the ideal plan to it’s full capacity and saving the time it took me to find these “nuggets of gold” that make the difference.
Remember, the ideal system gathers, sorts, sells, and sponsors for you.

So step 1 is to harness the skills that Wealthy Internet Webmasters use and apply them to our Network business in Gambling.

Find out more about this ground-breaking, step-by-step instruction guide on how to run a successful MLM, Internet based, Online business in Gambling. It turns effort into profit and shows you how to do the 2 most important things in this business - drive masses of Free Traffic to your site and build a huge down line that likes and admires you without one phone call, one meeting or a presentation. my888mlmPlan is both generic to the mlm industry and specific to 888.biz, so even if you’re already in business, this program will definitely help you.
http://www.888theaces.biz Probably the best Network Marketing system on the Internet

September 4, 2007

Building Bridges - The Importance of Being Connected Where You Live

Filed under: School of Social Sites — admin @ 9:36 am

As a Young Professional (YP) in the up-and-coming city of Milwaukee, WI, I can tell you that it’s very important to find a way to get connected in your city. It’s important because in order to make a difference, you need to know who those difference makers are. To influence, you must know who holds the influence. Remember, there is influence in numbers, so you’ll need to get connected with others that are like you. YP groups are sprouting up all over the country, none better than Milwaukee’s own Young Professionals of Milwaukee (YPM).

I am an active member of YPM, and I can tell you that the biggest reason for our success is we offer something for everyone, and we are inclusive rather than exclusive. This is especially vital if you’re looking to build a diverse group of like-minded individuals. We offer social events, cultural events at the art museum, independent film screenings, cafe style discussions about important issues facing YPs, opportunities to get involved with non-profits and behind-the-scenes looks at things nobody else has access to. So no matter what your interest, if you want to make a difference, YPM is a group that can help you get connected to the right people, not only people your own age but politicians and other high-ranking city officials who want to attract and retain top talent.

So now you know why a YP would want to connect with a group of like-minded individuals, but what happens if you don’t have an organization like this in your town? Well for starters, talk to others at your place of business your age and mentality and see if they’re interested in getting together after work. Touch bases with a few others you know at church, at the library, or elsewhere in your inner circle, and you’ll quickly be able to grow to 30-50 individuals. Spend some time with the senior members of your company and show them the value in these groups, as evidenced by the Hot Jobs - Cool Communities reports Next Generation Consulting puts out every year, or buy an influential leader a copy of Richard Florida’s great book The Rise of the Creative Class, after reading it yourself, of course. Partner with your local chamber of commerce if at all possible, or see if a few companies are willing to offer some funding for at least a few years until you can become self-sustaining. If you can demonstrate an ROI, chances are you can sell the idea to upper management.

Associates are less likely to leave where they feel connected and engaged, and connecting and engaging your associates with other like-minded individuals is the easiest way to keep them around. Additionally, these associates are more likely to get involved in the community they live and will make your company look good by doing good around town.

In conclusion, connections are good for the associate, good for the company, and good for the community, which is ultimately good for the dollars and cents on the bottom line. With a little luck, you might start something great and turn your city into the next Milwaukee, a great city by a great lake!

EzineArticles Expert Author Phil Gerbyshak

Phil Gerbyshak leads a team of people as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for success as a leader and as a person. Phil’s personal philosophy is paraphrased from Tim Sanders’ fantastic book Love is the Killer App: “Share your knowledge, your network, and your love. The rest will follow.” Feel free to contact Phil at http://makeitgreat.org or call 414.640.7445 anytime.